Tuesday, July 29, 2025
All
Home Blog Page 1209

Facebook Search Engine?

By
Pesach Lattin
-
23

According to Greenlight digital marketing agency, if Facebook launched a search engine tomorrow, they would immediately have at least a quarter of the entire global search engine market. This has to scare Google, as it would immediately be a huge threat to Google’s search engine dominance.

“These stats therefore suggest Facebook could capture around 22% of the global search market by simply launching its own search engine tomorrow morning (the ‘Definitely’, ‘Probably’, and half of the ‘Don’t know’ respondents combined),” said Greenlight CEO Andreas Pouros “It wouldn’t need to be a spectacular engine either, just well integrated into the Facebook experience and generally competent.”

Currently Google has 66.4% of the market, followed by Microsoft/Bing with 15.3, and Yahoo with a diminishing 13.8% of the market. Adding in Facebook to the mix would change the entire market completely.  According to the survey, Facebook might be able to take a majority of the market, because of its huge growth and the immense amount of time people stay on Facebook.

DataPop Increases ROI

By
Pesach Lattin
-
1

DataPop, a fast growing digital marketing technology company, is generating dramatic increases in sales for marketers and ad agencies using its Creative Science ad platform. Introduced last year, the patent-pending platform is optimizing more than $100MM in advertising spend for many top agency and technology partners and leading consumer brands. By creating custom ads that adjust and relate to consumer intent in real time, its customers are experiencing 40% average increases in sales and a 15% reduction in the cost of acquiring the sales.

        --  eRetailer Bag Borrow Or Steal has significantly increased its sales of
            designer hand bags and increased return on ad spend by 31% since using
            the DataPop platform. Its high end customers get ads they love to
            click on through 1000s of unique ads that are generated from the
            platform each day.
        --  ABetterStay.com saw leads and conversion rates increase by 125% and
            72% respectively, while lowering its cost per lead by 29%. DataPop's
            platform leverages the most relevant promotions and information about
            ABetterStay's 2000+ properties to develop unique, dynamic ads that
            drive deeper engagement and improved ROI

The DataPop platform enables marketers to build millions of unique ads per day that are machine generated but read as if a person handcrafted each individual ad. DataPop’s patent-pending technology uses semantic algorithms and natural language processing systems to precisely determine what will matter most to consumers. Based on these insights, it generates the perfect ad for each product or service the marketer is selling. Marketers get highly relevant customized campaigns that drive greater advertiser reach, deeper customer engagement and superior ROI. In short, consumers get ads they love to click on and marketers can get back to marketing by shifting their time from publisher tactics to marketing strategies.

Marketers Report Ads with Higher Relevance and ROI

        --  RPA: "DataPop's platform enables our campaign management teams to
            unlock unique value for our clients," says Mike Margolin VP of
            Interactive Marketing at RPA, whose clients include Honda, Acura and
            La-Z-Boy among others. "The insights we glean from their creative
            optimization platform help us deliver ads with higher relevance,
            driving greater ROI for our clients. And since we are fully integrated
            across all marketing channels, the insights are enabling stronger
            execution for creative optimization across several ad formats and
            channels."
        --  IgnitionOne:  Presenting offers that connect with target consumers is
            essential for moving inventory quickly and outpacing competition
            according to James Yancey, VP of Strategy at IgnitionOne: "As a
            leading ad technology platform, we are always trying to innovate on
            behalf of our customers. DataPop's creative optimization solution
            brings a unique set of capabilities to our customer base, allowing us
            to deliver more qualified volume at a lower cost."
        --  Bag Borrow or Steal:  "As we rapidly grow our customer base through
            regular promotions, we rely on DataPop's platform for seamless
            management of those promotions in our ad messaging," says Russ Blain,
            CEO of Bag Borrow or Steal. "Presenting offers that connect with our
            target consumer is essential for moving inventory quickly and
            outpacing our competition."

“The internet has changed everything about advertising except for the most important piece of the marketing equation — the ad itself,” says Jason Lehmbeck, CEO and co-founder of DataPop. “DataPop’s creative optimization platform enables marketers to radically alter the way they engage with customers. Consumers don’t want more ads –they’re flooded with them. They want answers that adjust and relate in real-time based on what they desire. Our platform enables marketers to dynamically present customized ad copy to their customers in an automated manner which until recently, was not possible to do on a large scale.”

By blending the art and science of marketing, the DataPop “Creative Science” platform gives marketers the tools to turn their ads into answers at unprecedented scale. “That’s the real promise of internet advertising,” continued Lehmbeck.

About DataPop DataPop’s mission is to make marketers’ lives easier and give them the technology they need to build ads that people love to click on. Since its founding in 2008 by DoubleClick, Yahoo! and Overture Services alums, DataPop has radically transformed the online ad industry. Its scientifically based creative optimization platform matches online advertising offers to consumer intent, resulting in highly relevant customized campaigns that drive deeper customer engagement and ROI. For more information, visit www.datapop.com .

The Verge Exposes Frank Kern and Mike Filsaime

By
Pesach Lattin
-
68

Calling internet gurus Frank Kern, Andy Jenkins, Mike Filsaime and Anthony Morrison, the Syndicate of a “Scam World,” the online magazine The Verge has written a huge expose of Internet Marking programs.

The Verge holds nothing back, calling claiming that guys like Frank Kern are nothing more than “modern snake oil salesmen.” The magazine links some of the top “IM” gurus with what they call a “vast criminal organization” that sells crap to consumers promising they will become millionaires.

 Unlike mainstream sales, where a product launch is an announcement, in Internet Marketing the product launch is a process. First, information about a new service or product trickles out slowly, among people in the IM community, creating hype and what marketers call social proof — essentially, “proof” that this is a quality product, not through actual evidence, but because the IM community’s echo chamber progressively reinforces the marketers’ claims. The product (again, there’s nothing of value here) is only available for a short period of time, creating a false scarcity that increases its perceived value. Affiliates in the IM community hammer their leads with ads for this “get rich quick” scheme, “magic bullet” business product, or whatever it is, hoping that a small percentage purchases it. The affiliate gets a small cut of the sale; the rest goes to the Internet Marketer selling the product.

Read the full article at http://www.theverge.com/2012/5/10/2984893/scamworld-get-rich-quick-schemes-mutate-into-an-online-monster

Experian Sheds Consumer Properties

By
Pesach Lattin
-
2

Experian has announced that they are selling at a heavily discounted price PriceGrabber, LowerMyBills and ClassesUSA for to a little known Indian-based marketing company Ybrant Digital. The companies were bought in 2005 for a total of almost $900M, but will be sold off for $175M to Ybrant Digital. All companies recently have been considered long term losses for Experian. ClassesUSA became a huge loser for Experian recently with the collapse of the education market because of many new rules set by schools and the US Department of Education.

According to Ybrant:

Steve Krenzer who is the President of Experian Interactive will continue to lead the new group by joining the Ybrant Digital family. “I am very excited to join the Ybrant team. With Ybrant’s global footprint and our leading sites the combined group will make us the pacesetter globally.” said Krenzer.

With this significant move Ybrant will nearly double its current revenues. “By adding these established brands to Ybrant, we will offer interesting new products, and a world class lead generation platform.” Said Suresh Reddy, Chairman and CEO of Ybrant Digital.

Sponsored by CrushAds

 

 

Cutting Edge Media CEO Steps Down

By
Pesach Lattin
-
3

Cutting Edge Media, Inc., announced today that Peter Wilson has resigned from his position as President and Chief Executive Officer to pursue other interests.  Wilson will be succeeded by Jay Eshleman, who currently serves as Chairman and will take on the additional title of interim CEO.

“Cutting Edge has successfully navigated some challenging dynamics over the last few years, including the death of its founder and significant market changes”, said Jay Eshleman.  “The improvements that Peter was able to implement, especially with regard to compliance, have been instrumental in positioning the business for long-term success.  We thank Peter for his contributions to the business and wish him well with his new endeavors.”

According to Eshleman, “We have a solid team at Cutting Edge, many of whom have been in place for more than a decade.  Our network, Cutting Edge Offers, was recently ranked as the #6 network in the industry by Performance Marketing Insider, we have great relationships and a strong product pipeline.  We are excited about the future of the business.”

“It has been a great experience and I have a tremendous amount of respect for Jay and the team at Cutting Edge.  I wish them the best.  It will be great to watch what they accomplish going forward”, said Wilson.

Sponsored by CrushAds

Pinterest Refferals Down?

By
Pesach Lattin
-
8

According to the sharing-folks at Shareaholic, Pinterest is starting to lose steam in the referral category. After continued growth for about a year, and a huge peak in February, its power seems to be dwindling.

Shareaholic, using 200,00 publishers shows that Pinterest went from a 1.05% share of all referral traffic in Feburary to a low of .74% of all shares in April. This makes it no longer above Twitter, and leads people to wonder if the product will continue to decline and be one of those “fad” things.

Still, perhaps this has nothing to do with Pinterest, but just with Shareaholic. According to Alexa, traffic in Pinterest is still going up. If Shareaholic is correct however, and traffic is growing in Pinterest, but shares are really down, it has to make people wonder about the quality of the people joining. As a small community of interested people, Pinterest has value and targeting abilities beyond anything else. As a growing fad, who knows?

(PMI-TV) Don’t Email Unless You Watch This

By
Murray Newlands
-
5

Affiliate Email Marketing and Email Deliverability Tips with Azam Marketing. In this interview Murray Newlands talks to Nadeem Azam  about performance marketing and affiliate email marketing, and how you can increase your deliverability. There are a lot of tips here that people don’t know about, and things that you need to ask your ISP before you start email marketing.

Sponsored by Axon Media Group

Performance Marketing Luxury Goods: Next Big Thing

By
Pesach Lattin
-
3

According to American Express’s publishing unit, the top 10 percent of the US is going to be spending $224 Billion this year in consumer spending. While everyone is spending all their time on the newest diet offer, or how to kill some sort of new daily deal site, it seems much of the industry is missing out on making real money from those who have the most money to spend. Forget just the 10% of the consumers out there, let’s focus on the top 1% and figure how to make money from them.

So far there has been almost no discussion about luxury performance marketing, and frankly most of the affiliate companies that engage in this part of the industry have done a “commission junction” approach of throwing up an affiliate link and hoping people sell the products. From talking to people in those brands that pay the affiliate management companies, they don’t make any money, but just do it because it is “supposed to be part of their online initiative.”  The affiliate management companies are just happy to take the monthly fee and do little or anything to market it, except to mention in press releases to get more clients.

There has been almost no actual performance based marketing initiatives that actively look to promote and sell luxury goods on a performance-marketing basis. This is a shame, because can you imagine the possible commission on a $10k watch sold online after reading an article about luxury watches? Creating articles, building lists and hitting an affluent demographic could easily be the next “big thing” in our industry, but so far, I only found one company Lattice Media, which has been heavily promoting the idea of luxury performance marketing.

What else can we be doing to get involved more in luxury and affluent performance marketing?

When To Post to Social Media

By
Pesach Lattin
-
7

Thanks to Bit.ly for allowing us to post the following study, which tells you exactly when you should post stuff on social media. This is a very interesting study that shows when the most clicks were generated for each social media platform from Twitter, Facebook and Tumblr. For those who don’t want to read the entire study, here’s a summary:

Times are EST
Post on Twitter mainly 9am-3pm on Monday through Thursday.
Best times are 1-3PM on Mondays Through Thurdsday. Weekends are crap.

If using Facebook, Spread your message 1-4pm anytime during the week, but mainly Wednesday. After 8PM is kinda worthless.

Tumblr on the other hand loves late nights, 4pm+ and friday evenings.

Did you see those silly cats on Tumblr, that breaking news on Twitter, and those photos of your friend’s kids on Facebook? Different social networks have their own distinct personalities. Bitly links are shared across all social networking services, giving us a unique viewpoint on how these networks differ.

We track metrics like the main type of content being shared on a network, the geographic locations of the people sharing and viewing the content, and how the popularity of the network has risen and fallen compared to other networks. Studying the differences between these networks leads us to interesting insights, for example, did you know that the half-life of a link on Twitter is 2.8 hours?

Recently weʼve been exploring how content propagates (or “goes viral”) through social networks, particularly how the day and time something is posted affects the eventual amount of attention it will receive.

Note: All the plots are based on EST. You will see day of the week, starting with Monday, on the Y axis, and hour of the day, starting with midnight, along the X axis. For the first plot in each section, the darker the blue block, the more traffic on average links posted during that hour received in the following 24 hour period of time. White blocks, show when links got less traffic. For the second plot, the darker blue represents when the site is most active, which we calculate based on number of clicks on Bitly links coming from these social platforms.

Twitter

For Twitter, posting in the afternoon earlier in the week is your best chance at achieving a high click count (1-3pm Monday through Thursday). Posting after 8pm should be avoided. Specifically, don’t bother posting after 3pm on a Friday since, as far as being a gateway to drive traffic to your content, it appears that Twitter doesn’t work on weekends.
The peaks of Twitter activity fall before the optimal time to post. The peak traffic times for Twitter are 9am through 3pm, Monday through Thursday. Posting on Twitter when there are many people clicking does help raise the average number of clicks, but it in no way guarantees an optimal amount of attention, since there is more competition for any individual’s attention. An optimal strategy must weigh the number of people paying attention against the number of other posts vying for that attention.

Facebook

Links posted from 1pm to 4pm result in the highest average click throughs. The peak time of the week was on Wednesday at 3pm. Links posted after 8pm and before 8am will have more difficulty achieving high amounts of attention. As with Twitter, avoid posting on the weekends.
Facebook traffic peeks mid-week, 1 to 3pm. While traffic starts to increase around 9am, one would be wise to wait to post until 11am. Traffic from Facebook fades after 4pm. Despite similar traffic counts at 8pm and 7pm, posting at 7pm will result in more clicks on average than posting at 8pm.

Tumblr

 

Tumblr likes to party! This network shows a drastically different pattern of usage from Facebook and Twitter. One should wait until at least 4pm to post. Also postings after 7pm on average receive more clicks over 24 hours than content posted mid-day during the week. Friday evening, a no-man’s land on other platforms, is an optimal time to post on Tumblr.

 

Bitly traffic from Tumblr peaks between 7pm and 10pm on Monday and Tuesday, with similar traffic on Sunday.

Conclusion

It’s easy to see that just like your neighborhood restaurants, each social network has its own culture and behavior patterns. By understanding the simple characteristics of each social network, you can publish your content at exactly the right time for it to reach the maximum number of people.

(PMI-TV) Save Yourself from Google Penguin

By
Murray Newlands
-
8

Submit Express CEO Pierre Zarokian talks about the Google Penguin update and how they have been handling it from their clients. Google penguin is perhaps one of the most damaging updates for marketers, as it detects paid links using exact anchor text, comment spam, guest posts on questionable sites, article marketing site links and links from “dangerous” sites. However, a lot of legit quality sites got killed in the update. Find how you can change this, and beat the penguin with a huge SEO stick.

(Infographic) Display Drives Searches

By
Pesach Lattin
-
2

Over the past several years, numerous third party studies have pointed to the power of a display banner ad. From driving follow on searches to lifting conversions of an entire campaign, this infographic summarizes some of this research into a powerful message: display works.

(Infographic) Black People Love Mobile Ads

By
Pesach Lattin
-
1

As of the fourth quarter of 2011, half of black mobile users owned a smartphone (up from 44 percent in Q4 2010) and 58 percent accessed the mobile Internet, more than any other race/ethnic group.  As consumers increasingly use their mobile devices for social networking, video, research and shopping, its important for advertisers to understand how these consumers engage with content in order to effectively reach them.

New research from Nielsen illustrates mobile activities among black consumers and their receptiveness to advertising on mobile connected devices.

Dead Baby Diet Pills

By
Pesach Lattin
-
4

I have been contemplating the issues lately with the diet industry, especially in light of all the FTC actions. Well, I found one thing that our industry has over the Korean dieting industry: we don’t use dead babies.

According to MSNBC:

South Korean customs officials seized yet another haul of capsules filled with powdered human babies and are on high alert for more. The pills reportedly originated from China, where aborted fetuses and stillborn babies are believed to be dried on stovetops, then crushed into a powder. This extremely alternative medicine is regarded as a cure for many ailments, but just in case the dried human part wasn’t enough to put you off, officials say they actually contain dangerous superbacteria. Unbelievably, no one’s been punished because the pills were for personal use only.

Well, I hope this doesn’t become a fad here in the US, because I’m not going to promote this on a CPA no matter how high it is — even if Oprah or Dr. Oz say it has proven results.

Engage: BDR Is Media Buyers Wet Dream

By
Pesach Lattin
-
4

Engage: BDR, already a growing name in the performance marketing industry has launched its new Real-Time Bidding (RTB) platform First Impression. According to the company, First Impression is “first platform to provide customers with direct access to publishers’ inventory in addition to engage:BDR’s exchange traffic.” The platform allows media buyers direct access to publishers inventory, not just through exchanges and has a real emphasis on ROI for those who are interested in CPA Arbitrage.

engage:BDR built First Impression as brands and advertising agencies have now fully adopted the RTB platform and are increasingly demanding more access to publishers’ direct inventory. A recent study by PubMatic and Digiday showed that 74% of brand advertisers polled would increase RTB budgets if they had direct access to publisher inventory via RTB.

The First Impression self-service RTB platform allows maximum reach and scale for agencies and brands through the engage:BDR ad network and all premier mobile and online ad exchanges. First Impression also provides extensive transparency, control and brand safety with direct access to premium publishers’ inventory. Marketers also have direct access to international inventory to make campaigns global and access to granular mobile inventory providing the ability to target specific platforms, devices and carriers.

Marketers can test campaigns on engage:BDR’s exchange traffic, scale on premium inventory and expand their campaigns into mobile for maximum results. Campaigns can be monitored on the go with the First Impression mobile app for complete flexibility.

“We built First Impression with the specific goal of providing advertising agencies and brands access to publishers’ inventory rather than just exchange traffic,” said Ted Dhanik, president, engage:BDR. “This self-service platform puts the power directly into the hands of marketers saving time and money while improving the accuracy of any campaign.”

engage:BDR’s First Impression provides detailed analytics to measure ROI with granular placement tracking. The results allow marketers to quickly adjust and tailor the campaign in real-time. First Impression provides marketers placement and position level performance insights and optimization capabilities. This allows more visibility into the acquisition funnel while giving a marketer the means to adjust campaigns quick and efficiently.

With First Impression’s proprietary audience insights tools, it also has the ability to deliver real-time reporting details into who is viewing, clicking, and converting.

“First Impression was built from the ground up based on key learnings and methodologies from the performance marketer,” said Nick Lynch, vice president of platforms, engage:BDR. The result is the creation of a platform that empowers agencies and brands to scale campaigns with complete transparency and control of their message to the audience.”

AvailabilityBeginning today, First Impression is available by invitation.

Marketers can register for an invitation to utilize the self-service product at http://engagebdr.com/rtb/

1...1,2081,2091,210...1,257Page 1,209 of 1,257

Other Great Reads

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Pesach Lattin - 0
How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just raise the bar—they throw it into orbit. Erin Levzow is one of those guests. From the moment she joined The ADOTAT Show, it was clear we were in the presence of brilliance. Erin is a marketing powerhouse, blending emotional intelligence with razor-sharp strategy, all wrapped in a package of humor, humility, and dazzling storytelling. She’s the...

Streaming’s Big Lie: The Future of TV Is Already Broke

Pesach Lattin - 0
Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an open bar of binge-worthy dopamine hits. But, as Doug Shapiro’s sharp, no-BS research reveals, the revolution is out of cash and looking for a loan. Streaming doesn’t just monetize less—it barely monetizes at all. For every streaming dollar generated, old-school pay TV is making it rain with three dollars in subscriber fees and seven dollars...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Richard B. Newman - 0
A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority in connection with investigations.  CIDs may require the production of documents - including electronically stored information – or tangible things, the provision of testimony, and the providing of written responses to questions. A CID must state the nature of the conduct constituting the alleged violation which is under investigation and the provision of law applicable to...

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Richard B. Newman - 0
Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. Their advertising and marketing practices could be in violation of applicable legal regulations. What is an FTC Warning Letter? Federal Trade Commission “warning letters” are intended to warn companies that their conduct is likely unlawful and that they can face serious legal consequences, such as a federal investigation or lawsuit, if they do not immediately stop. ...

The Good, the Bad, and the SPO-ly

Pesach Lattin - 0
The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified. It’s the reason I fell for this industry’s maddening brilliance—and why it sometimes feels like a bad rom-com where no one learns their lesson. At its core, SPO promises efficiency, transparency, and accountability, and when it works, it’s like watching a Rube Goldberg machine perform flawlessly. But when it doesn’t—and let’s be honest, that’s most...

Must Read

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com