Experian Sheds Consumer Properties

Experian has announced that they are selling at a heavily discounted price PriceGrabber, LowerMyBills and ClassesUSA for to a little known Indian-based marketing company Ybrant Digital. The companies were bought in 2005 for a total of almost $900M, but will be sold off for $175M to Ybrant Digital. All companies recently have been considered long term losses for Experian. ClassesUSA became a huge loser for Experian recently with the collapse of the education market because of many new rules set by schools and the US Department of Education.

According to Ybrant:

Steve Krenzer who is the President of Experian Interactive will continue to lead the new group by joining the Ybrant Digital family. “I am very excited to join the Ybrant team. With Ybrant’s global footprint and our leading sites the combined group will make us the pacesetter globally.” said Krenzer.

With this significant move Ybrant will nearly double its current revenues. “By adding these established brands to Ybrant, we will offer interesting new products, and a world class lead generation platform.” Said Suresh Reddy, Chairman and CEO of Ybrant Digital.

Sponsored by CrushAds



Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Similar Articles


What's your opinion?


Most Popular

The Journalism Competition and Protection Act – A Boon for CMOs?

A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out...

Apple Music is Taking Over Sponsorship Duties for the Super Bowl Halftime Show in a New Multi-Year Agreement with the NFL

In a new multi-year agreement with the NFL, Apple Music is taking over sponsorship duties for the Super Bowl Halftime Show, an...

Five Reasons Programmatic is Here to Stay

In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use...