Tuesday, August 19, 2025
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YouTube Brings Pre-Roll Ads to Mobile

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YouTube’s system of TrueView ads (skippable video advertisements that play before the video a user is trying to view) have worked quite well for the company thus far. Giving the advertiser the ability to pay only for the advertisements that users view in full, YouTube has pioneered a new, more effective way to market to customers through video. With the entire world going from internet to mobile these days, of course YouTube has one of the more successful apps on the market. After a few years of mobile success, YouTube has finally made the decision to bring their pre-roll ads to their app, allowing video advertisements to reach the vast audience in the mobile market.

In an Ad Age article written by Jason Del Ray, he writes,

YouTube says that 65% of pre-roll ads on YouTube now allow viewers to skip them. That penetration coupled with the explosion of content consumption on mobile devices made the ads’ extension a no-brainer, the company said.

The significance of these new mobile video advertisements is clear. For the most part, mobile advertisements have tended to be extensions of desktop advertising campaigns, as advertisers have seen good results from them. More recently, however, marketers have started to get creative, catering ads specifically to the mobile community. With YouTube’s mobile video ads, there is now a new way to target mobile users through the video ads that have been so useful on desktop platforms. Also, allowing them to be skippable, YouTube will probably see similar success with their mobile video ads to that which they continuously see with desktop video ads.

According to Ad Age, Jason Spero who is head of mobile sales at Google sees the same trends starting with mobile marketing.

Advertisers, meanwhile, are getting better at making the most of mobile, according to Jason Spero, head of global mobile sales and strategy at Google. Where most advertisers previously used mobile ads to extend their desktop campaigns, they are increasingly using different calls to action even when the creative remains the same, he explained. “Finally, we’re starting to see people think of it as a complementary set of channels,” he said.

With mobile gaining more and more steady ground each day, increasing rapidly in popularity, these video advertisements were a perfect idea from YouTube. Surely, many marketers will jump on the opportunity to more efficiently market to mobile users. And since YouTube’s app has over 100 million downloads in the Google Play Store alone, giving it a spot at number five in the top free downloads section, the performance of these video ads is bound to be impressive.

For now, the mobile pre-roll ads will only be available on Android devices, due to issues with the pre-installed YouTube applications on iOS devices. The thing that YouTube and Android both have in common is Google, and Google just continues to benefit in the marketing community. With all of these Google owned companies doing so well in marketing alongside Google itself, it is evident that trying to compete with the company is becoming much more of a lost cause.

Getting Your Website Accepted Into an Ad Network

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Your website may have a decent level of traffic coming in, but it could still get rejected by CPM ad networks such as ValueClick. This can be frustrating, especially when you know that you’re doing everything right and your traffic has the potential to convert.

The fact is that these networks tend to take a number of factors into consideration when approving sites. If they find your website lacking in a certain area, it may not get accepted. So the key is to create a truly professional looking website to bring down the chances of rejection.

Here are some tips to help you get things going with your chosen ad network:

1) Have Compelling Content: When ad networks analyze your website, they will look at the content to know how relevant it is. They might also look into the originality aspect and cross check on the content. Even though most ad networks aren’t that big on quality, it does make sense to ensure that you’ve got top notch content on your site. Ultimately, the kind of content you have on your site has to be good enough to pass their tests.

2) Know that Design Matters: No matter what anybody tells you about how design doesn’t really matter, don’t listen to them. These days people judge a site by the way it looks before they actually read the content on it. Since the first impression counts, you should have a professionally designed site to bring down the likelihood of getting rejected by a network.

3) Use the Right Type of Site: While any good website can get accepted, there are certain sites that simply don’t get the “thumbs up” from these ad networks. So before applying to any of the networks, see to it that you’re not using an overcrowded forum or a “general” website that has no specific direction. The more focused your site is, the better.

4) Get Rid of Excessive Ads: Let’s face it – if your website is bogged down with ads with the content buried deep down, it doesn’t give out a good impression. Prior to applying to any network see to it that you have a site with a clean look. Having excessive ads can make it look quite junky and that’s not good. In short, it all boils down to how professionally you present yourself.

5) Have Your Own Domain Name: This one’s a no-brainer. One of the reasons why some sites get rejected is because they’re hosted on some free domain. Your website has to have its own domain name or else it straight away gives a negative sign. You will be wasting your time if you try to get accepted on a network with an amateur looking site.

5) Grow Your Traffic: If your website doesn’t have much traffic coming in, then first work on growing it. Don’t go out there and start applying to networks without any numbers to speak of. And avoid giving false traffic stats because they will do a background check to see if they are accurate or not.

Are you a member on any ad networks? If yes, please do share your tips below!

Troy Landry From Swamp People on Affiliate Marketing

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Murray Newlands of PMI-TV interviews Troy Landry from the TV Show “Swamp People” at the Affiliate Summit Party about his opinion on…well, not really affiliate marketing.  However, if you can actually understand a single word that he says, you’ll find that his life has changed significantly since the start of his TV show and now he travels all over the place talking about his expertise in… well.. I guess swamps and swamp stuff.  Another interesting interview that has nothing whatsoever again to do with Performance Marketing, but that we provide to you purely for your entertainment.

Sponsored by SiteScout, RealTime Bidding for Media Buyers

Rapper Vanilla Ice on Affiliate Marketing

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Murray Newlands had an opportunity to interview rapper Vanilla Ice during the Affiliate Summit Party sponsored by CPAWAY and Adknowledge. While he’s not an affiliate, I’m sure he’d find that affiliate marketing might help his career go to new heights, anyone want to pitch him? Either way, highly entertaining interview that has absolutely nothing whatsoever to do with the affiliate and performance marketing industry, but still is on our fabulous TV show, Performance Marketing Insider TV with Murray Newlands.

The Seven Deadly Sins of Email Marketing

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How many people actually watch the commercials during their favorite shows?   Answer: None.

Welcome to the age of the DVR, online streaming, and digital downloads.  What does this have to do with email marketing?  Your inbox is a lot like modern TV viewing.   Spam filters are getting more advanced with each passing day, and as they do, they can block even the finest of marketing emails.  Once an email does make it past the filters; your audience is quick to determine whether or not to press the Skip Forward button or in the case of emails, Delete.

But there is one type of email whose senders have mastered getting around spam filters: political emails.

Here is a list of email marketing sins political email senders avoid to get into your inbox and grab your attention:

  1. Avoid using a large image to get your message across in attempts to peak your recipient’s interest.  You will fail.  Most email services including AOL, Yahoo, and Gmail will automatically block images until the viewer tells them to show images.   You might as well put a banner at the top of your email saying “Not Worth Reading.”
  1. Create an enticing subject line that makes the reader curious to open your email.  If you’re promoting a discount; name the discount.  If a deal ends soon; let them know!  Urgency drives action.  Exclamations marks do not.  Never use excessive punctuation. By excessive I mean more than one exclamation mark, question mark, or period.  This will land your email in a maximum security prison where no one will ever see it again.
  1. I know a lot of you out there are just itching to have your email jump out and say “Look At Me!” but there’s another thing you need to steer clear of.  Avoid large fonts and the colors red and greenIf you space your content out well and make great use of bold and italics; your audience will see your Call to Actions and respond better to it.  (But red and green will trigger the dreaded spam filters.  Those colors scream “I’m spam!”)
  1. Underline all links and do not underline anything else.  You want to make it easy for viewers to know when to click on a link so don’t confuse them by using underlines where they aren’t needed.
  1. Avoid trigger words.  Phrases like “once in a lifetime”, “free”, and “click here” are considered dangerous words by most filters and when combined with suspicious punctuation and formatting will accrue points against your email and land you in the spam box if you get too many.  Not only that, but your audience is tired of hearing it.
  1. Keep your offer clear and concise.  You want to grab their attention, give them a reason to read, and then hit them with your Call-to-Action.  Your CTA’s need to be clear and underlined.   If your email is too long or not to the point; you will lose their interest before they decide to click through.
  1. Avoid using css, image maps, javascript, flash, animated gifs, background images or white on white text.  You don’t write emails like that to your grandmother, and both your audience and their email provider know it.   One last thing… really important.  Don’t be that person SHOUTING IN YOUR EMAIL!  People don’t want to read the dreaded caps-lock.  It’s the equivalent of shouting online and email marketers have beat that horse to death.  Even if a screaming email filled with caps-lock makes it past spam filters it’s more likely to offend the reader than entice them.

There you have it.  Avoid these sins and you’ll be better off because of it!  Because remember, every email coming from the White House follows these rules, and so should you.

Shopping Apps Could Be of Some Use

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Advertisers are always looking for the next best website, search engine, or mobile app to advertise on. Of course, the big thing now is social media, whether it be on desktop platforms or mobile. Social network mobile apps are popping up with big numbers in the advertising world, and they bring in quite a bit of success. There are still some smartphone users, however, that cannot be reached through social apps. Therefore, there are other valuable apps worth considering, and according to Nielsen, a global marketing news and report site, most consumers do their shopping online. More specifically, these consumers are starting to use shopping apps on smartphones to get most of their shopping done.

Nielsen’s report that they released yesterday states that about 47% of smartphone owners in the U.S. used at least one shopping app in the month of June 2012. That totals out to about 45 million smartphone users that use apps in the Shopping/Commerce category. These consumers that use the shopping apps averaged about 17 uses each for the entire month. These numbers can’t be compared to the everyday use of social apps, but they are impressive numbers in the wide scheme of smartphone apps.

These shopping apps can include anything from daily deal apps like Groupon and LivingSocial to bidding apps like eBay Mobile. In fact, Nielsen provides a list of the top ten shopping apps in consumer use for June of 2012. Topping the list is eBay Mobile with a unique audience of over 13 million. The average time spend on the app was 1 minute and 4 seconds. After eBay, the list includes Amazon Mobile at over 12 million, Groupon, Shopkick, LivingSocial, Walgreens, Target, RedLaser, Out of Milk Shopping List, and at number ten was SavingStar Grocery eCoupons with about 1.5 million. As can be seen, these are all different types of shopping apps, but they all share the same category in the app store.

Ever since smartphones became the majority in mobile devices, certain apps have grown faster than others in the advertising industry. As social networks have been at the top for a while now, advertisers are starting to trickle down to other apps that could bring them results in areas that social apps could not. With shopping apps, consumers can be reached directly while they are already in the act of purchasing items or looking for deals.

The director of Telecom Insights at Nielsen, Don Kellogg states,

As more Americans use their smartphones while shopping and making purchases directly through apps, retailers should consider personalizing their targeted offerings around the needs of individual consumers.

Shopping apps won’t pave a new road over social apps by any means, but they could be better for targeting consumers when it counts. If consumers are already ready to buy, then there is probably a better chance of them clicking on an ad that may offer something better than what they are already interested in. Since close to half of U.S. smartphone users are on these apps, there’s a good chance that they’re worth a shot.

Three Important Lessons Learned This Week

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As we all know, there are a multitude of things vying and literally trying to grab your attention. As much as you try to ignore the clutter and the noise and as amusing as they may be, these things can end up inadvertently taking away from what you could be doing. This has been a very eventful week to say the least and with the barrage of instant messages, FB updates, breaking news blogs, the vibrating of your phone, it’s amazing people get ANY work done these days! For many of us, those so-called distractions are an integral part of our work, they make us who we are and shape our very essence.

It is in observing and partaking in these distractions that I have some takeaways to share and by no means is my intention to offend anyone:

 1) Spamming your offer/product across multiple facebook groups will get me to act – NEVER
We have all seen people and or networks, errr “agencies” who are trying to push a product and I am cool with it as long as it is in your group or even a relevant one. But when I get updates/alerts in my email like 12 times over that will definitely get a reaction out of me and not a pleasant one mind you. I am sure I can use your download product, or make loads of money using your system and even learn a new language in 60 minutes – BUT I will call you, you don’t call me. I mean seriously – if I am a large brand and I see this happening – do you really think I will pm, like or message you? STFU already!

 2) Be a man!
One of the beauty of any social medium and the Internet is you can have or create an identity and others will have absolutely no clue who you are. I am totally cool with that. However, if you are going to call other people out on something, don’t be a pussy, pardon Chad’s last name and do it under a troll account. If you have the balls to talk about it – then back it up like a man. I swear there are “identities” out there that solely exist to talk down and spread BS about others and hey if you can sleep peacefully at night, more power to you. But you know what, Karma is a BITCH in capital letters and it will come back and bite you in the ass.

3) Not all shades of Brown are created equal
I am not even sure where to start in this one – as I commented in another post on PI, for every one step we as a race take forward in this industry – we take two steps back. I think we all know what or who we are talking about (all of the sudden I am in the mood for a soft drink) – but rather than talk about the negatives, I will accentuate on the positive and what’s good about us Browns in this industry. Simply put – Blue Track, Adscend, SAM, Ad Communal and last but not least – yours truly from Affiliate Venture Group. We try to work honestly and ethically and if we do something wrong, we fess up and try to do right by others. So anyone not working with any of us – I now ask you, “What Can Brown Do for You”?

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Sponsored by Ad4Game
http://www.ad4game.com/ 

Pinterest Not Really a Success?

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When I first checked out Pinterest and did some reading on how it could become a hot commodity in internet marketing, I was reasonably convinced that advertising on the network would become comparatively popular. I originally thought that it may have been one of the more exciting networks for advertisers to use, giving them an entirely new way to market their businesses. Now, I am starting to doubt my previous opinions a bit, as The Creative Group has just released a small bit of data that may prove my opinions to be on false terms. Pinterest has not become the universally used marketing resource that I thought it would be.

The Creative Group is a website based on finding people work in the advertising and marketing community, as designers or marketing professionals. Just recently, they performed a study based on marketing interest in the network. What made me doubt my previous thoughts on Pinterest’s marketing potential was the result showing that 44% of advertising executives have no interest in ever using Pinterest for their advertising needs. If nearly half of the surveyed marketing professionals are not even close to excited about Pinterest, then what value can it really have at all?

What was even more confusing was finding out that 18% of marketing executives that were surveyed had never even heard of Pinterest or were not aware of what the network was all about. That is quite a blow to my thoughts on Pinterest’s marketing popularity. In total, that is 62% of those asked about their interest in Pinterest stating that they have never even given the network a chance. With those kind of numbers, how can anyone see a possible bright future for Pinterest when it comes to marketing potential? Well, there are still the other 38% of marketing professionals that were surveyed.

A total of 17% stated that the network has caught their eye, but they still are not sure whether to utilize it or not. 10% said that the network has gotten their attention, and they do in fact plan to use the network in the future for business and marketing purposes. Of the remaining 11%, only 7% said that they loved the network and were already using it to help their businesses. The other 4% did not have responses. So, although the majority of respondents are not in favor of Pinterest, there are still small cracks that are shining a bit of light on it.

When taking into consideration that the network is still fairly young, especially in the advertising and marketing community, one can see that these numbers are bound to change. Who knows what that 18% of oblivious respondents will think when they find out about the network? Plus, as the network continues to grow, so will marketers’ interest in it. Pinterest has been taking all the right steps lately to make it a more suitable source for advertisers, so we will possibly see a shift in the other direction in regard to The Creative Group’s numbers. After all, just because a lot of people are not interested, does that mean that everyone has to follow suit?

Infographic: Website Traffic From Smartphones Way Up

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Back in 2011, there were countless articles and studies stressing the importance of optimizing websites for mobile devices. Everyone could see that the entire world of digital marketing and online business was quickly going mobile, but there are still a substantial amount of websites that have still not been optimized for smartphones. With all the warnings about what was soon to come, you would think that mobile optimization would be pretty high on any online business’s priority list. Despite those that shrugged off mobile optimization, saying that people will always do most of their browsing on computers, there is now solid proof that any website that is not optimized is in for trouble.

Monetate has released an infographic detailing the information from yet another of their helpful marketing research studies. This time, in “The Battle for Smartphone Supremacy,” they researched just how much mobile has improved, particularly on smartphones, and how they are being used. Right off the bat, Monetate hits with a huge number, stating that since Q2 of 2011 there has been a 103% increase in website traffic coming from smartphones. For iPhones in particular, there has been a 117% increase in website traffic, compared to Google Android’s 85%. Also, with no surprise to anyone, Android still holds over half of the smartphone market share at 61%. However, it is not as closely followed by iPhone anymore, as they only hold roughly 20% of the market share.

Anyway, to get back to website traffic on smartphones, we see that in Q2 of 2011, iPhones only held 2.45% of total overall website traffic, while Android held 1.7%. By Q2 of this year, iPhone had boosted to 5.41% of total website traffic, and Android to 3.31%. The problem that lies within this information is shown when Monetate details the mobile marketing tactics that are currently in use.

Although it has the highest percentage, Monetate found that there were still only 46% of respondents that have mobile versions of their desktop websites. With the percentage of website traffic coming from smartphones rising so significantly and quickly, one would expect this number to be quite higher. It seems that there is still some skepticism regarding whether optimization is worth it or not. I would say that it is, especially based on the average order values of smartphone users. For iPhone users, the average order value of m-commerce purchases lies at $97.49, and for Android the average is $97.16. These averages have grown tremendously over the years, proving that people are starting to trust smartphones more with everyday activities. That said, consumers are bound to start spending even more time on their handheld devices than at their desktop computers.

Mobile optimization was something that marketers were hesitant to spend money on, not really seeing its worth. With the immense traffic coming from smartphones though, it is definitely a must. The many businesses that have already optimized should see Monetate’s infographic as a slur of great news, but for those who haven’t, it should appear as a call to action.

 

LeadCola Hacked, Accused of Scrub and Bribing AffPaying

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You have to have wondered what happened with LeadCola this week, when hundreds of publishers received emails sending them to the infamous “GoogleHammer” dick-rolling site, exclaiming that it was a great new offer. After their logins were posted publicly by perhaps a former disgruntled employee, several mass emails were sent out by their systems that included content from the pornographic to the plain silly.


It seems that LeadCola was not having a good week already, thanks to “Hack, the Son of Zeus” an infamous WickedFire moderator with what seems to be insane powers that allow him to out networks left and right.

According to .Hack, who was nice enough to email me information, not only is LeadCola engaged in epic scrubbing, as per his original post on Wickedfire but has been involved in less than ethical business practices.  He claims that during a flight out to Canada to be a consultant for the company, he witnessed behavior that he called “shady shit” and has provided this screenshot to prove that they scrub 35% by default.

On top of all this unfortunate news for LeadCola, is an accusation that AffPaying, the affiliate review site, has been accepting bribes from LeadCola and other networks to hide bad reviews for networks. According to him, “AffPaying is definitely rigged. I’ve seen many fake reviews and networks that have had 2.2 stars with 27 negative reviews (Leadcola) go to 4.06 stars and 5 negative reviews.”

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Check out ITALeads.com
Play the Game, Make The Money 

Convicted Fraudster Irv Freiberg Accused Again of Being Scam Artist

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CPL Media Group, a company owned by Michelle Larkin has filed a lawsuit in the United States Southern District Court of Florida against Irving Frieberg and his family, alleging, among other things, theft of data and illegal transferring of funds for personal gain. CPL Media Group has been under scrutiny lately by the affiliate marketing community for their inability to pay their affiliate and publisher bills, and this lawsuit seems to address these issues — putting the financial blame solely at Freiberg.

According to the lawsuit, Larkin had created CPL Media Group on the advice of Freiberg, who had impressed them with his “Bentley convertible..and expensive Jewelry” and his claims that he “ had contacts with a website developer and management firm in India and that with his connections and knowledge, there were opportunities for developing an internet based business in the United States.”

The lawsuit states that Freiberg, while acting as a contractor for CPL Media, requested that CPL Media’s clients wire him money directly instead of CPL Media. The suit also claims he had access to all of the consumer data via iContact and ExactTarget and has stolen those accounts, and has denied access to those accounts and others. Larkin also is claiming that accounts at HitPath, Facebook, various domain names, and servers were hijacked by Freiberg in order to defraud CPL Media Group and Larkin.

The most interest claim in the lawsuit is that, Freiberg who had already been convicted of fraud before had been planning this fraud from the start and had registered similar domains and created secondary affiliate accounts before the business launched.

Copy of the lawsuit is attached below.

Don’t want to be defrauded? Try CPA Detective Fraud Detection! 

SMS Ads to Reach $7.4 Billion by 2017?

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It’s been made very clear that mobile advertising is a subject that deserves a lot of focus in today’s digital marketing world. Since it started being such a huge commodity for marketers, people have started recognizing the various forms of mobile marketing that are available for advertising. Alongside mobile display banners and mobile social media advertising, there is SMS advertisement. Mobile messaging has been used since the invention of the cellular phone, but people did not start using it for marketing reasons until recently, with the invention of more technologically advanced devices. Juniper Research, known worldwide for their insightful studies, says that by 2017, so many marketers will have started using SMS advertising that mobile messaging adspend will reach $7.4 billion.

Juniper believes that, “This growth will be driven by a dramatic upsurge in the use of location-based SMS to deliver relevant ads to consumers.” In their press release regarding their predictions, Juniper writes,

The idea of location-based SMS is something that is likely to raise questions of privacy amongst consumers. However, operators are extremely sensitive to this and the schemes which already exist, such as O2 More, are opt-in and the consumer can choose which types of offer they would like to receive. These types of schemes will become more common as operators attempt to look for revenue streams beyond voice and data but it is unlikely that schemes will become opt-out or compulsory.

Mobile messaging ads have not proven yet to be as successful as other forms of mobile advertising, but Juniper’s predictions come from the fact that location-based messaging is becoming more popular now. With that popularity comes a chance for marketers to target specific consumers based on location. Not to mention, SMS advertising is one of the more cost effective forms of mobile advertising out there today, making the choice to start a mobile messaging campaign a bit easier on the wallet.

On the benefits of SMS advertisements, Juniper states,

SMS ads have significant benefits for marketers. While they may lack the rich media content of other advertising formats, they are very familiar to consumers and have a much higher chance of being opened, even if unsolicited. SMS ads are also a low cost option for those seeking large reach; in the UK, for example, a bundle of 1,000 text messages costs around £0.05 (8¢) per message, falling to around £0.03 (5¢) for larger bundles.

There are many advertisers out there that have already seized the opportunity that mobile messaging ads provide, and they have already started feeling the benefits. Juniper is predicting some pretty high results by 2017, but with the way messaging popularity looks they probably aren’t far off the mark. That is, of course, if something doesn’t come around in those years that stands in the way of SMS ad success. Regardless of the success of mobile messaging ads, however, Juniper provides some advice for marketers looking into mobile;

Brands need to have a joined up mobile strategy, ensuring that mobile adverts direct consumers to mobile optimised sites or content, particularly given the highly promising mCommerce opportunity.

Best Fan Growth Boosts on Facebook

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Having a business page on Facebook has always proven to be a good way to raise awareness of your company or to advertise to those that like the page. By making a page on Facebook, the real goal of any business is to make the number of fans it has grow exponentially. Sure, there are a few ways to do so, but the most effective would be through shares, comments, and likes, all of which come from the more active Facebook users. Yesterday, eMarketer released information from a study performed by Wildfire, the media management company that was recently acquired by Google, gives a little more insight into just how much impact these active “sharers” have on Facebook marketing campaigns.

After analyzing 10,000 Facebook campaigns, Wildfire found the top 10% best-performing campaigns to find out what it was that was making them so successful. They found that it was the higher number of “sharers” that these company pages had over the average brand pages that helped their campaigns so much. These “sharers” are those that share the advertisements and campaigns to their networks. These companies also had more “brand advocates,” or those who did the same things as sharers, but had much more influence on their individual networks.

In eMarketer’s chart, they compare average brand pages on Facebook with the top-performers on the network, in terms of the amounts of sharers and advocates in their fan bases. For average Facebook brand pages, only about 1.5% of their fan bases are advocates of the brand, while for top-performing pages, there was an average of 4.7%. As for sharers, the top-performing Facebook pages had 34.3% of their fan base composed of them, while the average page only had about 15.4%. Out of their entire fan bases, the top-performing pages had 61% of fans that were simply joiners, and average pages has 83%.

As a result to these numbers, eMarketer writes that,

When a user sees lots of activity happening on a brand page, it is attractive and makes them want to get involved, Wildfire found. For the top-performing pages, fan growth was 79.58% from September 2011 to June 2012, while average Facebook brand pages only saw 7.67% fan growth. Engagement growth was 90.20% for top-performing pages, compared to 31.78% for average pages.

Clearly, these more active Facebook fans are the ones responsible for a lot of success in Facebook marketing campaigns.

Brands need to start finding out who the “super fans” are and then using this information to keep them sharing their content. To find out what exactly interests these sharers and advocates and gets them to act in favor of the brand would be a good start to creating fan growth on a Facebook page. Although it is partially out of the hands of a company when it comes to fan sharing and advocating, there are ways to influence it. Since these numbers clearly show how influential “super fans” can be, they can not be overlooked when dealing with Facebook marketing campaigns.

John Rampton Launches Blogging.org Content Marketplace

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Murray Newlands of PMI-TV catches up with John Rampton about his new project, Blogging.org. Blogging.org is a great new marketplace to create content and sell it, and also to buy content for your authority blog. Affiliates will love this because they can buy massive amounts of unique content for their blog. If you’d like a free article, you cango here to blogging.org. John Rampton is an Entrepreneur, Writer, Full Time Computer Nerd, Founder at Blogging.org & PPC.org. You can follow him on Twitter @JSRampton

Not all Networks are Equal. CPADNA is backed by Dedicated Media.

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just raise the bar—they throw it into orbit. Erin Levzow is one of those guests. From the moment she joined The ADOTAT Show, it was clear we were in the presence of brilliance. Erin is a marketing powerhouse, blending emotional intelligence with razor-sharp strategy, all wrapped in a package of humor, humility, and dazzling storytelling. She’s the...

Streaming’s Big Lie: The Future of TV Is Already Broke

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Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an open bar of binge-worthy dopamine hits. But, as Doug Shapiro’s sharp, no-BS research reveals, the revolution is out of cash and looking for a loan. Streaming doesn’t just monetize less—it barely monetizes at all. For every streaming dollar generated, old-school pay TV is making it rain with three dollars in subscriber fees and seven dollars...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

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A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority in connection with investigations.  CIDs may require the production of documents - including electronically stored information – or tangible things, the provision of testimony, and the providing of written responses to questions. A CID must state the nature of the conduct constituting the alleged violation which is under investigation and the provision of law applicable to...

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

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Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. Their advertising and marketing practices could be in violation of applicable legal regulations. What is an FTC Warning Letter? Federal Trade Commission “warning letters” are intended to warn companies that their conduct is likely unlawful and that they can face serious legal consequences, such as a federal investigation or lawsuit, if they do not immediately stop. ...

The Good, the Bad, and the SPO-ly

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The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified. It’s the reason I fell for this industry’s maddening brilliance—and why it sometimes feels like a bad rom-com where no one learns their lesson. At its core, SPO promises efficiency, transparency, and accountability, and when it works, it’s like watching a Rube Goldberg machine perform flawlessly. But when it doesn’t—and let’s be honest, that’s most...