McCann Worldgroup, one of the world’s leading advertising agencies, has made a major move by announcing Javier Campopiano as their new global chief creative officer. With his extensive experience and numerous accolades, Campopiano is poised to take on the responsibility of driving McCann’s creative vision forward and creating some of the best work in the industry.
Campopiano is widely regarded as one of the industry’s most talented and innovative creative minds, with an impressive track record that includes groundbreaking work for major brands such as Coca-Cola, Pringles, and Walmart. He gained worldwide fame for creating the “It’s a Tide Ad” campaign in 2019, which swept the award shows and won multiple prestigious awards such as the Black Pencil at D&AD, a Titanium Lion, and the 2019 Grand Effie.
Most recently, he led the “Christmas Always Finds Its Way” short film trilogy for Coca-Cola in partnership with Amazon and Imagine Entertainment, showcasing his ability to push the boundaries of creative formats and tell compelling brand stories. His innovative approach to branded content has also resulted in his creation of short films for Walmart that centered around the arrival of the Walmart delivery box from three directors, Nancy Meyers, Dee Rees, and comedian Melissa McCarthy.
In his new role at McCann Worldgroup, Campopiano will be responsible for creative leadership across the agency’s global network, which spans over 100 countries and includes more than 16,000 employees. He will work closely with creative, strategy, and business leaders to ensure that the agency produces world-class creative work for its clients.
Daryl Lee, CEO of McCann Worldgroup and the McCann agency, expressed his excitement over the appointment of Campopiano. “His creativity has no boundaries, his work defies categories, and he has the recognition to prove it,” Lee said. “But most of all, he understands that a democratic culture of deep inclusion will define the next generation of creativity in our industry. I am delighted he will get to build on that culture at an epic scale here with us at McCann Worldgroup.”
Campopiano himself expressed his enthusiasm for the new opportunity, noting that he has been thinking about the “endless possibilities” of joining McCann Worldgroup since he met Lee and the team. He sees his new role as a chance to create excellence for the assignments he works on and to make the advertising industry a talent magnet again.
McCann Worldgroup’s decision to bring in Campopiano as its new global chief creative officer is the latest move in the agency’s efforts to align its expansive network of solutions with the creative powerhouse that is McCann. To that end, Campopiano will work closely with Suzanne Powers, who was recently promoted to chief product officer, McCann Worldgroup, to ensure that the entire organization is focused on making, nurturing, and evolving its collective creative product.
Campopiano’s extensive experience in the industry and his numerous accolades, combined with his innovative approach to creative work, make him an excellent fit for the role of global chief creative officer at McCann Worldgroup. His appointment is sure to create excitement in the industry and further cement McCann’s position as a leader in creative advertising.