MUD\WTR Appoints Mike Fox As its First Chief Marketing Officer


Mike Fox, a seasoned brand marketer, has joined MUD\WTR as its Chief Marketing Officer, the first person to hold this position with the company. He comes highly experienced, having held leadership roles for world-renowned brands such as Facebook, Snapple, CNN and Sony. In the past 13 years, he’s specialized in scaling early-stage startups from local to national to global.

MUD\WTR began as a way to revolutionize how people wake up and start their days. Its flagship product,:rise cacao, is a low-caffeine coffee alternative made from adaptogenic mushrooms, masala chai and cacao..

Fox grew intrigued by MUD\WTR after returning to the U.S. from London in 2020, where he served as CMO for travel startup Culture Trip. “When companies create entirely new categories of products and consumers respond, that’s when you get enduring brands like Red Bull, Snapple or Vitamin Water,” Fox says. “I see similar potential in MUD and I couldn’t be more excited to work closely with Shane to realize his vision.”

Mike Fox has been a leader in the rapidly evolving world of marketing for 25 years. He specializes in scaling early-stage startups from local to national to global, building brands and leading teams. He describes himself as a “Senior level executive with over 25 years experience in both consumer and business-to-business markets. A unique background that includes roles in sales, advertising, consumer insights, media/entertainment, mobile/digital, social networking, and start-ups that provides a deep understanding of how to grow customer bases and build revenue.”

Shane Heath is the founder and CEO of MUD\WTR, a producer of organic beverages intended to offer drinks that have health and performance benefits. The company’s beverages are made from a blend of adaptogenic mushrooms such as reishi, lion’s mane, and cordyceps with cacao, chia, turmeric, cinnamon, and sea salt, providing consumers with a natural alternative to coffee and hot chocolate. MUD\WTR is located in Venice, California, United States. It has had one pre-seed funding, two seed fundings, and in May 2021, it’s first Series A funding.

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