While there are many marketers who work full time in this business, many others are either doing it part time, or as a second gig. In many cases, finding additional income streams is an important strategy for ensuring a constant income and building their business. While YouTube is often seen by marketers as a great way to attract new customers (either through organic videos or paid ads), it can also be a great income stream itself.
More and more consumers are turning to YouTube on a daily basis for entertainment, education, and just about anything else. Putting content out in front of the millions of viewers can bring in quite a bit of money, even for the average person.
While a part time content creator on YouTube isn’t going to make the millions of dollars per year like major YouTube stars, a small monthly income can still be very helpful.
On average, a content creator on YouTube will bring in around $18 per 1000 views. Depending on your target audience, a video made today can keep bringing in views for years to come. Publishing one or two new videos per week (or even fewer) can build up over time to generate some real money.
Marketers can choose to either create a video channel that compliments their other efforts, or go in an entirely different direction. When applicable, a complimentary YouTube channel, however, can be a great way to drive traffic and attract new customers. This benefit, along with the potential income from the AdSense program, can make this a very attractive option.