Parsely is a popular data gathering company that many marketers use to learn more about how people get to their sites, what they do on the site, and much more. The company has long offered this type of service, and displayed the information that was found on a very attractive and useful dashboard. This has helped many people to gain the information they need to make smart changes to their online business.
According to a recent announcement, the company is going to be offering the raw data that was used to create a user’s dashboard. While many marketers won’t need to review this type of data, those who really like to dig into things will find it very interesting and helpful.
Andrew Montalenti, CTO of Parsley, commented on this move saying, “The key thing to understand is that Parse.ly’s HTTP/JSON API summarizes information about traffic and content for the purposes of quickly providing a way to provide on-site content links; traffic snapshots for quick data exports; or simply integrations of Parse.ly traffic data with existing content management systems. The API is not a full-fidelity accounting of all your analytics data; it’s instead an integration tool for rapidly infusing existing sites, apps, and reports with Parse.ly data – including our real-time traffic data. The Parse.ly Data Pipeline is something very, very different. It’s not just an API. It’s the ultimate API. It’s a rich way to unlock 100% of the data behind Parse.ly’s analytics, and analyze it for your own organization’s needs.”
Having access to this type of data will allow marketers to do things like create custom reports, dig deeper into split testing efforts, and much more. Of course, it will take some additional work to turn the raw data into something useful in a given situation, but when done properly, it could be a very effective tool for many users.
