Friday, April 26, 2024

Monthly Archives: March, 2013

FTC Gets Tons of Complaints Against Dating Sites

The FTC has been in the news lately in the performance marketing industry, but it turns out there is one industry that is really...

Publishers Going to Prison

Yes, you heard it hear first: Thanks to a certain performance-marketing network, a bunch of publishers are going to prison for their first time. A...

Does Data Even Tell Marketers What They Need to Know?

Social media brought about the boom in targeted marketing, and for most it has proven a very effective way to advertise to the right...

Facebook Wants You To Post More

If you are a Facebook Page owner, but you are not posting from it very much, Facebook knows it. Not only do they know...

Finally, Hashtags are Coming to #Facebook

Social media marketers can easily see the different advantages offered by each of today’s more popular social networks. Facebook has its extensive reach and...

People Read Mobile Emails, But Only If They Look Good

Still, with mobile marketers gaining a few years of experience on their belts, mobile as a marketing destination remains somewhat of a mystery. People...

Pay Attention to Facebook Lookalike Audiences

Social marketers around the world love marketing with Facebook, primarily because of the numerous social targeting options that the company provides to them. The...

Yelp is Good, and They Have Proof

When small businesses think of Yelp, they think of reputation management on the web. Furthermore, they often tend to think about all the ways...

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Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Must read

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...