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Monthly Archives: November, 2012

Marketing Madness

Half of Mobile Users Share Ads?

There can never be too much information regarding the status of mobile in marketing these days. It is not rare for marketers to have...
Pesach Lattin -
Specials

Affiliate Marketing’s Dirty Secret

I wrote this article a bit over two years ago. I just re-read it and realized that most of what was said came true....
Pesach Lattin -
Specials

Obama’s Social Networking: What to Learn?

Yesterday’s election had social media buzzing, with countless political posts occurring every minute. Many marketers, I’m sure, wish there was this much activity on...
Pesach Lattin -
Specials

Driving Miss Data

Data collection and analysis permeates your life every day. From plugging your daily food intake into your fitness app, to the number of Facebook...
Lance Hemenway -
Marketing Madness

Local Mobile Ad Spend to Reach $5.8 Billion by 2016

These days, without even considering mobile advertising as an option as a marketer, you may find yourself in a bit of a rough spot....
Pesach Lattin -
Specials

Performance Marketing & Digital Wallets

The much anticipated digital wallet battle invoked another contender in August as a number of top US retailers joined forces to create a new...
Chris Johnson -
Marketing Madness

Ad4Game Deploys Infobright for Metrics

ad: tech NY, NEW YORK (November 7, 2012) – Infobright today announced that Ad4Game, one of the Internet’s leading game advertising networks, has deployed Infobright Enterprise Edition (IEE) to support...
Pesach Lattin -
Marketing Madness

Instagram Moves to Web Profiles

It is always important to keep tabs on the web’s more prominent social networking platforms, and one of today’s biggest hits is Instagram. People...
Pesach Lattin -
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Adtech

Should Colossus SSP Be Kicked Out of the Coven?

Alright, imagine the programmatic advertising world as the mystical realm of Greendale from "Chilling Adventures of Sabrina." Picture Colossus SSP as...
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Adtech

TV Shopping on Steroids: Gary Mittman’s Vision for the Future

This week’s episode of The ADOTAT Show was a wild ride through the world of shoppable TV, helmed by...
Adtech

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the future with another sizzling hot take, and this time he’s...

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Adtech

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the...
Adtech

Colossus SSP: The Dark Lord of Programmatic Advertising?

In a galaxy far, far away, where the mystic...

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