Monthly Archives: November, 2012

Marketing Madness

Infographic: Opera Beats Chrome with 2.12% CTR

In order for any digital or internet marketing to take place, placement of advertisements and marketing tactics need to be taken into consideration. All...

Pesach Lattin - 2012-11-15

Marketing Madness

Many Marketers Relying on DMPs for Future Decisions, Study Says

There are plenty of things that a good marketing career relies on, but the near future of marketing is apparently going to rely heavily...

Pesach Lattin - 2012-11-15

Marketing Madness

Google Richer Than All Print Media

What do we all think of print advertising these days? The general consensus is usually that of course print media has taken a hard...

Pesach Lattin - 2012-11-15

Marketing Madness

Misleading Social Media Content Doesn’t Work

There are countless benefits to some of today’s social media marketing techniques, such as Sponsored Stories and Promoted Tweets. They allow marketers to put...

Pesach Lattin - 2012-11-15

Marketing Madness

Pages Feed Will Increase Reach to Facebook Pages

Today, we find that Facebook is continuing on their journey to becoming a favorite, go-to place for marketers to see results. Facebook has for...

Pesach Lattin - 2012-11-15

Marketing Madness

Pinterest Means Business

There are many social networks in the digital world that marketers are using to get their respective messages across to the masses. There is...

Pesach Lattin - 2012-11-15

Specials

More Networks Going Belly Up, But Why?

In the past few months, three of the industry’s largest affiliate networks - shut their doors, leaving their affiliates high and dry. From the...

Andrew Bishop - 2012-11-15

Leaders

There’s Something About Mary

I met Mary Dinh during the ASE party sponsored by EngageBDR/A4D and as luck/fate would have it - she lives not more than 15 minutes...

Ricky Ahuja - 2012-11-14

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Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...

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CTV/OTT Streaming2024-05-17

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...

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Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

Must read

Adtech2024-05-17

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...

Adtech2024-05-16

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...