Monday, May 6, 2024

Monthly Archives: October, 2012

Spyware Marketer Fined $163M by FTC

Perhaps you've seen it before, those pesky, uninvited websites and programs that have popped up onto your computer insisting that you had malware and viruses, so...

Are Bots the #1 Traffic Source?

Turns out that Bots might be causing a lot more damage to the online advertising industry than we thought. A recently study from Solve...

Huge Changes at Clickbooth Makes News

PMI-TV was able to sit down with Erin Cigich, the President of Clickbooth to find out what exactly is going on with Clickbooth. You’ve...

Rich Media Mobile Ads Starting to See Better Days

Not usually the fan favorite of many marketers, rich media ads have recently been reported as being quite a successful method of reaching consumers...

Yahoo Publisher Network Is Baaaack!

The latest news with Yahoo was the induction of their new CEO, Marissa Mayer, which everyone predicted would be a crucial turning point for...

What Exactly is a Screamer? Spam Trap?

My name is James Carner and I’m the founder of Quickie Marketing, a list hygiene company. We remove spam traps, complainers, bounces, litigators and...

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Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

Welcome to the world of retail media, where the stakes are high, the competition is fierce, and the jargon...
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The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world on fire but will certainly simmer some interest in the...

No More Ads? How Apple’s New Safari Could Topple Google’s Empire

Get ready, internet adventurers, as Apple prepares to jazz up Safari with a suite of zippy updates and eccentric...

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