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Monthly Archives: October, 2012

Marketing Madness

Acquinity Shutting Down Email Submit Offers

Acquinity Interactive, has started calling partners telling them that they are immediately shutting down all “promotional” type offers, often called e-mail and zip submit...
Pesach Lattin -
Specials

Mobile Marketing’s Dirty Hidden Secret

Everyone is talking about the response rate on mobile, how its so huge, so target, how mobile advertising is already working so well. I’m...
Pesach Lattin -
Specials

SEO Needs to Die

Despite what you’ve heard over the course of numerous Google updates, SEO isn’t dead – not even close.  That’s not to say someone doesn’t...
Jeff Ferguson -
Lawyers Run The World

FTC Gives HP a Pass for Endorsement Guideline Violations

Earlier this month, Hewlett-Packard and its public relations company received a pass from the Federal Trade Commission for allegedly providing bloggers with $50 gift...
Richard B. Newman -
Marketing Madness

SMBs Starting to Use Digital Channels

Small and medium businesses have always had a different way of marketing than the country’s larger businesses have, simply because of the huge differences...
Pesach Lattin -
Marketing Madness

iOS highest eCPM in Mobile Space

Change is something that all marketers are familiar with. The state of certain marketing platforms, tactics, and results are constantly changing, so it is...
Pesach Lattin -
Marketing Madness

Twitter Testing Star and Like, But Why?

There was something that I noticed that I decided to read up on recently, and that is Twitter’s testing of these new “Like” and...
Pesach Lattin -
Marketing Madness

Pinterest Now Top 50 Website

In the past few months, Pinterest has been quietly lurking in the background of all the big news that has been making headlines. Sure,...
Pesach Lattin -
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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