Monthly Archives: October, 2012

Marketing Madness

Mobile Music Expected to Grow, Games Still Lead

If mobile devices were available during the 60s and 70s, I can only imagine what the numbers would look like, regarding revenue from mobile...

Pesach Lattin - 2012-10-05

Specials

Why RTB Media Buying Works

Sean Berman of engage:BDR talks with Murray Newlands about how engage:BDR buys inventory and helps publishers monetize their traffic, while at the same time...

Murray Newlands - 2012-10-05

Specials

Cheap Affiliate Management Does Not Work

More often than not, companies that are not happy with the state of their affiliate program and/or their manager are struggling for one reason:...

Robert Glazer - 2012-10-04

Marketing Madness

Google Display Network: New LightBox Ads; Engagement is Up

One of the more prominent advertising options that Google offers to its marketing customers is display advertising. The company has, for some time now,...

Pesach Lattin - 2012-10-04

Specials

Response Based Targeting Works for Marketers

In a down economy, marketing budgets suddenly become extremely expendable. Typically, they make a company’s list of “Top 5 Areas to Slash and Burn.”...

Andrew Bishop - 2012-10-04

Specials

Not Matter How Small You Got Game

There is a lot of talk in our industry about who is making the most money, who is the biggest "baller" and other crap...

Pesach Lattin - 2012-10-03

Marketing Madness

Get Conversions from Twitter

Twitter is the place people to go and catch up on everything and anything that their friends, family, and any other person or page...

Pesach Lattin - 2012-10-02

Marketing Madness

Apple’s Damaging their Location-Based Marketing?

While reading the countless articles that were smashing and tearing apart the recent flop by Apple that is their new map application, I stumbled...

Pesach Lattin - 2012-10-02

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Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...

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Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech2024-05-17

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...

Adtech2024-05-16

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...