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Robert Glazer

Robert Glazer is the founder of Acceleration Partners, a digital strategy and marketing agency for rapidly-growing consumer products and services companies. Acceleration Partners manages some of the industry’s top-performing affiliate marketing programs including adidas, Shutterfly, Tiny Prints, One King’s Lane, Blurb, Tea Collection, Shoedazzle, and Layla Grace. He is also a board member of the Performance Marketing Association.

Leaders

How to Win Affiliate Marketing During Covid19

As Covid-19 disrupts “business as usual” and impacts consumer behavior around the world, companies of all shapes and sizes are discovering they...

Robert Glazer - 2020-05-12 0

Marketing Madness

Discovering Values during #Covid19

As weeks are turning into months in our new normal, I’ve found it helpful to spend time focusing on the progress being...

Robert Glazer - 2020-05-06 0

Leaders

Closing Time

Let’s face it, it's pretty easy to be a great leader and kind to others when things are going well. When sales are doubling...

Robert Glazer - 2018-11-16 0

Leaders

Art of Brevity

Last week was the deadline to turn in the draft of my next book, Outperform, which will be released next Fall and features the principles...

Robert Glazer - 2018-11-02 0

Leaders

Practicing Distraction

I can say with confidence that I am probably the least popular person in my household this week. While there are likely a few...

Robert Glazer - 2018-10-19 0

Specials

Why Cheap Affiliate Management Doesn’t Work

ADOTAS – More often than not, companies that are not happy with the state of their affiliate program and/or their manager are struggling for one...

Robert Glazer - 2013-05-24 2

Specials

Need to Evaluate an Affiliate Program? Use a Tier Analysis

Marketing managers usually have a pretty good gut feel for their program costs. When it comes to affiliate, it is not uncommon for them...

Robert Glazer - 2012-11-30 2

Specials

Cheap Affiliate Management Does Not Work

More often than not, companies that are not happy with the state of their affiliate program and/or their manager are struggling for one reason:...

Robert Glazer - 2012-10-04 8

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Marketing MadnessPesach Lattin - 2023-06-010

Robert Glazer

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Impact.com’s Playbook for Affiliate Marketing Dominance in 202

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Advertising on Aisle 5: Walmart’s Secret Weapon

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

Mercedes-Benz USA Names Melody Lee as Chief Marketing Officer, Accelerating the Path to Electric Luxury

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

Treasure Data’s New CMO: Mark Tack

The Metaverse: Death, Rebirth, and Zuckerberg’s Bland Legacy

ARCHIVE

Is there a Future for Pay Per Click Advertising?

In Memoriam: Sebastian Quezada

Who is Jeremi Gorman?

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Impact.com’s Playbook for Affiliate Marketing Dominance in 202

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

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