Monthly Archives: September, 2012

Lawyers Run The World

FTC Issues Guidelines on Mobile App Makers

On September 5, the Federal Trade Commission published a guide intended to assist mobile application developers comply with truth-in-advertising and basic privacy principles when creating...

Richard B. Newman - 2012-09-15

Specials

Will iPhone5 Hurt Android?

Mobile advertisers are going crazy over the iPhone 5 right now. It is completely understandable too, as this new phone offers many things that...

Pesach Lattin - 2012-09-13

Marketing Madness

Twitter is Raking in Ad Cash

I do not want to seem as if I am trying to promote eMarketer, with all the information I get from their studies and...

Pesach Lattin - 2012-09-13

Specials

Really, Who Gives a $#@!?

As some of you may or may not have noticed, I have not written on here for a couple of weeks now. Call it...

Ricky Ahuja - 2012-09-12

Marketing Madness

Want High CTRs? Use Video Ads

Online video ads are still far less numerous than television ads, but that does not necessarily mean that they are not turning out to...

Pesach Lattin - 2012-09-12

Specials

Men Buy More than Women in Mobile

There are countless businesses and brands out there that are all trying to target their advertising efforts at one demographic in particular; shoppers. However,...

Pesach Lattin - 2012-09-12

Specials

Three Proven Ways to Diversify your Mobile Media Buys

With the exponential growth of mobile advertising, its important to ensure that as media buyers, we are diversifying our mobile buys across all facets...

Sam Sim - 2012-09-12

Marketing Madness