Saturday, May 18, 2024

Most recent articles by:

Sam Sim

Sam Sim of GuppyGames is a geeky but really cool guy (and just slightly better looking) who has an extensive background in affiliate and CPA direct responsive advertising. He also had experience in such cool companies as McDonalds, Zango and Avenue A | Razorfish.

Three Proven Ways to Diversify your Mobile Media Buys

With the exponential growth of mobile advertising, its important to ensure that as media buyers, we are diversifying our mobile buys across all facets...

Cost Per Download: Always Ensure Full Disclosure

Before downloading any free web application, users must ensure that proper disclosure is always provided before proceeding.  Oftentimes, I believe that download campaigns are...

Introducing the Bubblegum Network

Recently, Guppy just launched and announced the “Bubblegum Network” as a new business unit and brand under the Guppy umbrella. To clarify, Bubblegum Network...

CPM Media Buying from the Expert

“Good quality traffic,” is always every advertiser’s end goal. That’s really the key isn’t it? It’s such a challenge, particularly these days in our...

Must read

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation

On the latest episode of the ADOTAT Show, I...

Amazon’s Upfront: One Funnel to Rule Them All

Amazon didn’t just host an upfront event; they held...

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the...

Colossus SSP: The Dark Lord of Programmatic Advertising?

In a galaxy far, far away, where the mystic...

From Schmidt to Space: How Michael Cammarata’s AI Ambitions Could Fry the Grid

When life hands you lemons, you might make lemonade—but...

Roblox’s Year of Scale: How Ads Became the Name of the Game

Alright folks, the digital playground where avatars roam free...