Friday, July 26, 2024

Most recent articles by:

Sam Sim

Sam Sim of GuppyGames is a geeky but really cool guy (and just slightly better looking) who has an extensive background in affiliate and CPA direct responsive advertising. He also had experience in such cool companies as McDonalds, Zango and Avenue A | Razorfish.

Three Proven Ways to Diversify your Mobile Media Buys

With the exponential growth of mobile advertising, its important to ensure that as media buyers, we are diversifying our mobile buys across all facets...

Cost Per Download: Always Ensure Full Disclosure

Before downloading any free web application, users must ensure that proper disclosure is always provided before proceeding.  Oftentimes, I believe that download campaigns are...

Introducing the Bubblegum Network

Recently, Guppy just launched and announced the “Bubblegum Network” as a new business unit and brand under the Guppy umbrella. To clarify, Bubblegum Network...

CPM Media Buying from the Expert

“Good quality traffic,” is always every advertiser’s end goal. That’s really the key isn’t it? It’s such a challenge, particularly these days in our...

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Google's latest move is a doozy. After years of...

#MADWOMEN: From Catwalk Queen to Data Diva

Hold onto your spreadsheets, people, because today we’re talking...

Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon

If you’ve ever wondered who’s steering the ship in...

How Elon Musk is Rewriting ‘The Communist Manifesto’

Ah, the latest episode in the soap opera that...

The AdTech Adventurer: Myles Younger’s Recipe for Success

If the ad tech industry were weather, it’d be...

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

In the bustling, caffeine-fueled chaos of the digital advertising...

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

In the sprawling, sandy universe of streaming advertising, the...

Google’s Privacy Sandbox: More Like Privacy Litter Box

The IAB Tech Lab’s Privacy Sandbox Task Force just...

Decoding the DNA of Incrementality with David Pollet

Welcome to the front row seat of a masterclass...