Monday, November 4, 2024

Most recent articles by:

Sam Sim

Sam Sim of GuppyGames is a geeky but really cool guy (and just slightly better looking) who has an extensive background in affiliate and CPA direct responsive advertising. He also had experience in such cool companies as McDonalds, Zango and Avenue A | Razorfish.

Three Proven Ways to Diversify your Mobile Media Buys

With the exponential growth of mobile advertising, its important to ensure that as media buyers, we are diversifying our mobile buys across all facets...

Cost Per Download: Always Ensure Full Disclosure

Before downloading any free web application, users must ensure that proper disclosure is always provided before proceeding.  Oftentimes, I believe that download campaigns are...

Introducing the Bubblegum Network

Recently, Guppy just launched and announced the “Bubblegum Network” as a new business unit and brand under the Guppy umbrella. To clarify, Bubblegum Network...

CPM Media Buying from the Expert

“Good quality traffic,” is always every advertiser’s end goal. That’s really the key isn’t it? It’s such a challenge, particularly these days in our...

Must read

Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

Let’s ditch the worn-out trope of brand versus performance...

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the...

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Imagine this: you’re three episodes deep in a binge,...

EXCLUSIVE: Why SambaTV is Buying Semasio

Samba TV’s recent acquisition of Semasio is a headline-grabber...

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s...

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Meet Mark Coleman, a venture capitalist who doesn’t give...

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Terrence Kawaja’s “Great Ad Tech Cleanup” isn’t just a...

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Alright, buckle up folks, because it’s time to talk...