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Monthly Archives: April, 2012

Specials

(Infographic) Top Google Ad Buyers

You think you can compete on Google? Perhaps there are ways without having to game the system, generate leads, but unfortunately many brands are...
Pesach Lattin -
Marketing Madness

Twitter Sues Spammers

Twitter has sued five companies that it claims that are behind pretty much the vast majority of marketing spam that is on Twitter right...
Pesach Lattin -
Marketing Madness

Bottom Google Ads CTR Rise

Interesting news out of an investment company, Global Equities Research which show that click-throughs on Google are actually rising, but specifically more importantly the...
Pesach Lattin -
Marketing Madness

How to Get More Links with Effective SEO Copywriting

If you want your site to achieve a higher position in the search engines, then getting more outbound links is essential. Without relevant, targeted...
Mustafa Khundmiri -
Specials

Is Lead Gen a Zero Sum Game?

Online lead generation is thriving. There are now publicly traded lead gen companies, like Quinstreet (valued at almost $500M) and BankRate (valued at $2.4B);...
David Rodnitzky -
Marketing Madness

Email Prefered Sales Method for Consumers

From the fine folks at ExactTarget (a mailing company, go figure) comes a study that says that 77% of consumers prefer to get permission-based...
Pesach Lattin -
Specials

5 Ways to Simplify Your Keyword Research

If you run a website or blog then you need to do proper keyword research, there’s no other way around it. The reason why...
Mustafa Khundmiri -
Specials

4 Simple Ways to Find Guest Blogging Opportunities

With Google cracking down on low quality content, article marketing no longer works the way it used to. This has given ‘content syndication’ a...
Mustafa Khundmiri -
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Should Colossus SSP Be Kicked Out of the Coven?

Alright, imagine the programmatic advertising world as the mystical realm of Greendale from "Chilling Adventures of Sabrina." Picture Colossus SSP as...
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TV Shopping on Steroids: Gary Mittman’s Vision for the Future

This week’s episode of The ADOTAT Show was a wild ride through the world of shoppable TV, helmed by...
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Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the future with another sizzling hot take, and this time he’s...

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Adtech

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the...
Adtech

Colossus SSP: The Dark Lord of Programmatic Advertising?

In a galaxy far, far away, where the mystic...

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