With Google cracking down on low quality content, article marketing no longer works the way it used to. This has given ‘content syndication’ a whole new meaning for the majority of the article marketers who didn’t dare look beyond directories like Ezinearticles.com before.
Guest blogging is the new buzz word that is doing the rounds of the IM world. Online marketers are finally realizing the power of syndicating content properly. It’s not just better than traditional article marketing, it’s also long lasting and result oriented.
One common hurdle that many face when starting with guest blogging is finding valid opportunities. However, it’s really not as difficult as it sounds. In the following article we’ll be looking into 4 simples ways to help you find the right guest blogging opportunity to get started with …
#1. Find Similar Blogs
If you find a blog within your niche that accepts guest posts, you can leverage it to find other similar blogs. You can do this by using online tools like similarsites.com that help you find other similar sites. Similarsites.com acts as a search engine and gives results that lead you to other similar blogs.
Besides this technique, you can also use Google’s popular ‘related’ query to find other blogs that are similar to your chosen one. Example: If you search using the “related:facebook.com” query, you’ll end up with social sites that are like Facebook.
#2. Spy on Your Competition
If you’re in a niche with healthy competition, you can check out how your competition is leveraging guest blogging. Even if they’re not, by doing a background search on where they’re getting their backlinks from, you’ll be able to get a list of relevant blogs to approach for guest blogging.
You can use tools such as OpenSiteExplorer.com and MajesticSEO.com to research the backlinks of your competition.
#3. Leverage Other Guest Bloggers
This is one of the fastest way to find relevant blogs to guest post on. If you see that a lot of people guest blog within your niche, you can easily use Google to find out all the blogs they guest post on.
All you need to do is Google their name along with the phrase “guest post”. Make sure you note down all the blogs that you come across so you can approach them one by one.
#4. Use Google
Using search engines like Google to find guest blogging opportunities is one of the most common approaches. And the best part is, it’s simple and it works.
Let’s say that you want to guest blog in the fitness niche. How do you go about with your search? By using search queries such as:
- “submit guest post” + fitness
- “write for us” + fitness
- “become a contributor” + fitness
- “guest bloggers wanted” + fitness
There are so many ways you can use Google search to find good guest blogging opportunities. You just need to think out of the box and take out some time for it.
Are there are any specific ways you use to find guest blogging opportunities? Do share your ideas by commenting below!