Is Conversion Rate Optimization Safe for SEO?


So is Landing Page / Conversion Rate Optimization (CRO) good or bad for SEO Optimization?

It depends, but in most cases it’s safe!

There’s usually no need to worry about SEO if you use professional CRO software.  Leading CRO platforms are fully aware that SEO results can take years to build  so they make sure that their technology doesn’t affect your vital SEO results.

It is important to note the difference between SEO Optimization and Conversion Rate Optimization (CRO).

SEO is about getting traffic from search engines – which means that your site has been optimized for search engine results (SERPs), but not for sale conversions.

While it won’t get you any more traffic like SEO, CRO will increase your results by making your website more relevant to your visitors.  Conversion Rate Optimization (CRO) is about testing different version of your website in its most basic form, not getting more traffic to your website.    CRO may sound complicated and expensive, but in actuality, the time spent building experiments is a natural part of the entrepreneurial process – to invent and build profitable websites. Investing in this technology is the single most important thing you can do to start and test an online business.  or take it to the next level.

Even though it’s usually safe if you go with outsourcing the technology, the main concern is that changes made to optimize sales will mess up the ability to rank well for keywords. Others worry that technical issues, like choice of software, could confuse modern testing technology with the old “cloaking” techniques (tricks to get good traffic to alternate sites). Although it sounds like something out of Star Trek, cloaking is a serious no-no. You always want to avoid looking like a cloaked site by using professional software or following the rules.

CRO is safe if:

#1  You use a professional CRO solution that uses JavaScript.  Search engine spiders don’t execute JavaScript, at least for now.  Problem 99% solved.

#2  Manual method.  If your software doesn’t automatically detect search engines, you can still test your page (alternate landing pages )if you stick to the following rules:

  • Your alternative page and original page have the same topic and same basic layout.
  • As soon as you find the version that works, remove your testing code and make that version the “real” version.

CRO is the most effective way to build an online businesses (and websites).

CRO can make the different between  a failed business and or a successful business.  Start using CRO today to experiment with your website – and make money as you learn

CRO is a critical part of any online strategy, and can make you more money in a shorter period, although it has been largely ignored by most Internet marketers because it was too complicated to build in-house, and too expensive to outsource.   In fact, your competition may just be catching on to CRO – so it’s never too late to start.

Remember, as you consider CRO, it’s important to ask how your software provider handles search engine spiders as part of the evaluation process – it’s always better to be safe than sorry.


What's your opinion?