Thursday, May 16, 2024
All

Monthly Archives: September, 2011

Leaders

Peter Bordes Leads the Industry

Peter Bordes is not shy for words. He’s become one of the most outspoken members of the Performance Marketing Industry, and has made it...
Pesach Lattin -
Marketing Madness

Amazon Takes Deal Screws Affils

Let's play some word association.  Ready? Amazon.com Now, please tell me the first thing in your mind was the name "Benedict Arnold".  No?  Well hold that...
Kevin Wallach -
Marketing Madness

ADK launches new Affiliate Tool

Affiliate marketers are always looking for an edge in order to deliver the most relevant offers to their audiences and optimize their campaigns. Adknowledge...
Pesach Lattin -
Marketing Madness

Cost Per Download or Cost Per Install Marketing

Cost Per Download or Cost Per Install marketing is a pay-per-performance model often run through affiliate programs for software and adware providers. While the marketing...
Pesach Lattin -
Marketing Madness

What is an Affiliate?

An Affiliate is someone who is involved in Affiliate Marketing, through an Affiliate Program. Affiliate programs are extension of online merchant’s marketing and promotions,...
Pesach Lattin -
Marketing Madness

National Web Leads

National Web Leads (NWL) specializes in Cost-Per-Action (CPA) subprime consumer finance offers.  NWL is the first choice among those seeking short form payday loan...
Pesach Lattin -
Marketing Madness

Weekend Must Reads on How to Generate Traffic

If you didn’t already know (and if you don’t listen please) traffic is essential for any affiliate and performance marketer. Buying traffic is one...
Pesach Lattin -
Marketing Madness

Facebook Accused of ClickFraud

MediaPost covered this week for some reason a case in 2009, where Facebook has been accused of not following industry standards for “legitimate” clicks....
Pesach Lattin -
1...456Page 5 of 6

Latest news

Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...
- Advertisement -spot_imgspot_img
Leaders

Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation

On the latest episode of the ADOTAT Show, I had the pleasure of sitting down with David Kaplan, the...
CTV/OTT Streaming

Amazon’s Upfront: One Funnel to Rule Them All

Amazon didn’t just host an upfront event; they held an advertising coronation. Like Sauron assembling his forces in Mordor,...

Must read

Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...
Leaders

Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation

On the latest episode of the ADOTAT Show, I...

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com