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Monthly Archives: May, 2011

Marketing Madness

How to Build Amazing Landing Pages

Yes, there is a formula to create killer landing pages. Anyone can build a landing page with specific elements that are designed to make...
Amy Capomaccio -
Marketing Madness

Five Proven Banner Advertising Techniques in Media Buying

(Originally Written for ZacJohnson.com) After much thinking, I’ve decided to share some of the banner arbitrage techniques that allowed me to create some...
Pesach Lattin -
Leaders

Sam Sim Isn’t a Guppy Anymore

Of all the recent posts I have done – I am frankly not sure where to start with this one 🙂 . From his...
Ricky Ahuja -
Marketing Madness

8 Facebook Marketing Hacks You Should Try RIGHT NOW

So you want to learn a few marketing tips on Facebook, huh? Well, I’ll give you SEVERAL! As internet marketers, we have to...
Alex Becker -
Marketing Madness

Affiliate PayPal Taxes & Asset Protection Strategies

As you may know, this year PayPal will start reporting the income received by many affiliates via the PayPal. While this is limited only...
Pesach Lattin -
Specials

Five Things that Brand Media can Learn from Affiliates

One thing hasn't changed since I started working in this industry over a decade ago: brand marketers still often look at performance ...
Pesach Lattin -
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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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