Yearly Archives: 2010

The results of the 2010 Survey of Performance Marketing Companies are in. We had a wide variety of companies, tried not to leave...

ADOTAS – For companies that are accelerating marketing efforts to make the most of the upcoming holiday season, it’s still not too late...

ADTECH New York has come and gone, and what did we learn this year? Same thing we learned every year: that there are...

I have been asked over and over again by those in the industry for almost a decade what the best email & newsletter programs...

Affiliates need to pay attention; your affiliate network’s actions could get you in some serious trouble. If you think that as an affiliate you can just put any advertisement up, regardless of what it’s advertising, regardless of the claims, you are seriously wrong. Affiliate Networks already have a history of throwing their affiliates under the bus when it comes to lawsuits and blaming “rogue affiliates.” If you are making money from affiliate marketing, you need to examine whether your network is going to cause you financial harm or send you to jail.

If you’ve never heard of Missy Ward, then join the club. Most people in agencies have never heard of her, despite her...

I wanted to get the skinny on the industry from Nick Foley this week, partially because I’ve known him for a while, but also that despite being around for over a decade, his company isn’t always listed on the top lists of networks. Well, this year that changed with the readers of Performance Marketing Naming him as one of the top 20 performance marketing networks in the world. It’s obvious that he’s quickly making a name for himself, and TheRevenueStreet is a network to examine as a possible major player in the industry.

When I look around the affiliate industry, all I see if one fluff interview after another from the Gurus of the industry. Frankly, I am sure how many interviews I can read that start with “CEO of this company is amazing, innovative and he has a great hairdo to boot.” So, I decided to try something new – which was ask some honest questions of four different CEOs of affiliate networks and see what they’d answer independently. What came out was a very interesting comparison between four different companies. I’ll let you do the analysis.