A new report from Media Radar looked at where ad money is being spent. The report looks at data gathered from all of 2016 through to the end of the first quarter of 2017. They found that print and programmatic ad purchasing are decreasing slightly, but those losses are more than made up for by … Read more
Native ads have long been a big hole in the lineup of Google’s AdSense platform. These types of ads have been shown to be extremely effective, and very popular on many publisher’s websites. To fill this gap, Google is now releasing a new option for all their publishers. This new format will allow in-feed ads, … Read more
Revcontent is working hard to become a leader in content recommendation, and with this goal in mind, they have purchased Rover. Rover is a personalized content recommendation engine that has been making a lot of news in this area. Rover was formerly called Flipora, and uses machine learning to help identify what people are interested … Read more
Native advertising has been a popular option for the past several years, but it appears that many advertisers are starting to question its effectiveness. A new report from MediaRadar has found that just 33% of native advertisements were renewed in 2016. Add that Medium just fired their entire native staff, this isn’t good news. Todd … Read more
Medium, a blogging platform that transformed into a platisher (platform + publisher), has announced that it will be closing the portion of its operations that focuses on native ad sales. This means that one third of its existing staff will be let go so the company can refocus on getting payments from its readers by … Read more
If you thought Yahoo was no longer a company that marketers need to think about, you may be wrong. While Yahoo is definitely having some trouble, and will likely be acquired by Verizon soon, the fact is that there are still some great opportunities. Yahoo has recently announced a new ad experience that will allow … Read more
A new study performed by Contently and the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York found that most people (54%) have ‘felt deceived’ by native advertising. Native advertising can be very effective, of course, but this study may bring some significant concern to marketers. Even if it leads to an … Read more
Build Customer Loyalty by Automating Content marketing “Email can play a big role in content marketing success,” said Dan Forootan, president of StreamSend Email Marketing. “Done right, it makes content marketing easier — click a button, curate content, post it to the web and email it to subscribers. And do it all automatically. Marketers can … Read more
The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Laura M. Sullivan, Senior Attorney, Federal Trade Commission will speak at the Knowledge Group’s webcast entitled: “FTC’s Native Advertising Guidance: What You Need to Know.” This two-hour event is scheduled on December 16, 2016 at 12:00 … Read more
Love him or hate him, there is no doubt that the election of Donald Trump is having a huge impact on just about every area of life. With his recent nomination of Steve Bannon to a top position, Breitbart News (which Bannon has run in the past) has gotten a lot of publicity, and not … Read more
Over the past decade, native advertising has gained traction among both advertisers and brands. Yet it was not until around 2014 that native advertising switched screens and made its way on to mobile devices. And while it may have taken a few years to take off, native advertising on mobile is here to stay. In … Read more
Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve the performance and relevance of advertisements. Placecast is one of the oldest establishments in the location-based marketing sector, looking to improve on their current portfolio with a tool to improve advertisements … Read more
A prominent publisher looked at native ads that they had on 65 of their websites to see what was driving CTR. They found that one of the biggest factors that impacted whether or not the links were clicked was the positioning of the required disclosure indicating that the post is actually an ad. Publishers are … Read more
Will cloaking kill native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective native content networks in the world. In this exclusive interview, discover what Content.ad offers its advertisers and publishers that sets them apart from other networks, what new features they’ve just launched, … Read more
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