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Tag:compliance

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Lawyers Run The World

FTC Testifies Before Senate Commerce Subcommittee About Consumer Protection Efforts

The Federal Trade Commission recently issued its annual report, providing insight into the agency’s enforcement priorities. The report touches upon fraud, substantiating claims, technological...
Richard B. Newman -
Lawyers Run The World

Recent FTC CIDs Focusing Upon Financial Privacy

An interesting trend has been developing with Federal Trade Commission Civil Investigative Demands (CIDs). Of late, the agency has been focusing on deceptive and unfair trade...
Richard B. Newman -
Marketing Madness

YouTube Continues to See Some Fallout from Advertiser Boycott

YouTube is continuing to experience some (admittedly, fairly minor) problems related to the ‘boycott’ of their platform for advertising. Major brands, especially P&G, began...
Pesach Lattin -
Lawyers Run The World

FTC Announces Changes to Civil Investigative Demands that Benefit Marketers

On July 17, 2017, Federal Trade Commission Acting Chairman Maureen K. Ohlhausen announced several internal process reforms in the Commission’s Bureau of Consumer Protection...
Richard B. Newman -
Marketing Madness

FTC 2016 Annual Highlights

On March 28, 2017, the Federal Trade Commission released its 2016 Annual Highlights. The Highlights demonstrate the agency’s ongoing efforts to protect consumers and...
Richard B. Newman -
Lawyers Run The World

Website Counter-Sues Federal Trade Commission Right Back

Anyone who doesn’t like the FTC, and there are quite a few of them in the online marketing community, will find this story more...
Pesach Lattin -
Lawyers Run The World

FTC Alleges “Risk-Free” Trials Came with Hidden Charges

The Federal Trade Commission has filed a complaint against a group of online marketers, alleging that they deceived consumers with “free” and “risk-free” trials...
Richard B. Newman -
Marketing Madness

Latest Report Pegs Ad Fraud at $16.4 Billion Annually

It seems like every time a new study or report is released, the total estimated amount of ad fraud hitting the industry is growing...
Pesach Lattin -
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CTV/OTT Streaming

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

Hello, Amazon shoppers and screen-staring society! What happens when a retail giant dabbles in ads? They don’t just enter...
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Adtech

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

Welcome to the world of retail media, where the stakes are high, the competition is fierce, and the jargon...
Marketing Madness

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world on fire but will certainly simmer some interest in the...

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