Monday, April 15, 2024
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Marketing Madness

C-Level Executives Don’t Understand Performance Marketing

A recent IAB Affiliate Advertiser survey reveals that although more than three quarters of everyone who responded said their affiliate marketing spending had increased...
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Adtech

From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

Welcome to the digital frontier, a sprawling cyber-scape where every click enriches the coffers of the adtech industry—an industry...
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Adtech

FTC Impersonation Rule Now in Effect

The rule gives the FTC stronger tools to combat those that impersonate government agencies and businesses, enabling the...
Lawyers Run The World

Telemarketers and Lead Generators Take Note of FTC’s New TSR Recordkeeping Rules

As blogged about recently, on March 7, 2024, the Federal Trade Commission announced a final rule extending telemarketing fraud protections...

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Lawyers Run The World

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

Forbes: Once a bastion of business journalism, now caught...
Adtech

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down...

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