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Tag:affiliate marketing

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Marketing Madness

From Mad Men to Sad Men: The Decline of Creative Courage

Creativity in marketing: that elusive muse that once danced freely across billboards, TV screens, and magazine spreads, seems to have taken a long hiatus,...
Pesach Lattin -
Marketing Madness

Apple Gets a $2 Billion Wake-Up Call: Pocket Change or Reality Check?

Oh, look at Apple, stumbling into a bit of a mess, haven't they? Hit with a whopping $1.95 billion "oopsie" fine by the EU,...
Pesach Lattin -
Marketing Madness

Unveiling the Intricate Nexus: Decoding the Relationship Between Attention and Brand Outcomes

Let's start here: Understanding the nuanced correlation between capturing consumer attention and achieving concrete brand outcomes has proven to be an intricate puzzle. A...
Pesach Lattin -
Lawyers Run The World

Unmasking the FTC’s Endorsement Guides: A Comprehensive Look at Clear and Conspicuous Disclosures

The Federal Trade Commission (FTC) recently unveiled its long-awaited final revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising, much...
Pesach Lattin -
Adtech

Schiller’s Showtime: A Media Maverick’s Insights Unveiled

Where the landscape can shift with the wind, one name stands out as a beacon of wisdom and innovation: Scott Schiller. As a seasoned...
Pesach Lattin -
Specials

5 Reasons You Didn’t Earn Money With an Affiliate Program

One thing that more Affiliates should consider before they join an Affiliate program is what their chances of making revenue with one program over...
Adam Riemer -
Crypto Blockchain

5 Ways To Engage Creative Consumers in the Metaverse

The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers are also...
Pesach Lattin -
Marketing Madness

How to Use the 4A Framework For Marketing Genius

The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different angle. ...
Pesach Lattin -
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Adtech

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

Welcome to the world of retail media, where the stakes are high, the competition is fierce, and the jargon...
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Marketing Madness

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world on fire but will certainly simmer some interest in the...
Adtech

No More Ads? How Apple’s New Safari Could Topple Google’s Empire

Get ready, internet adventurers, as Apple prepares to jazz up Safari with a suite of zippy updates and eccentric...

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