Thursday, May 16, 2024
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Tag:advertising

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Marketing Madness

Australians Join YouTube Boycott for Supporting Terrorism

Two major advertisers, Telstra and Tourism Australia have become the latest organisations to join the YouTube boycott after it was discovered they refused to...
Pesach Lattin -
Marketing Madness

Ikea Removes “Dirty Slutty” Women from Catalog then apologizes.

After Swedish home furnishing giant IKEA distributed a separate store catalog in Israel, excluding pictures of women, Ynet reported on Wednesday, then apologized after enormous criticism The...
Pesach Lattin -
Marketing Madness

Huge Changes in Paid Advertising Taking Place

A new study coming from Hanapin Marketing is showing that there is some significant changes taking place in the realm of paid advertising. For...
Pesach Lattin -
Marketing Madness

New Platform to Help Fill Ad Spots in Apps Launched by Mobvista

Mobvista has officially launched a new video ad mediation platform, which will help developers maximize the revenue they are able to earn from their...
Pesach Lattin -
Marketing Madness

Australia Enjoying Rapid Digital Ad Growth

For marketers looking to expand outside of the United States, Australia is a very smart target audience.  It is a great way for marketers...
Pesach Lattin -
Marketing Madness

Non-Official Sponsors Now Allowed to Advertise During 2016 Rio Olympics

For the first time ever, businesses and companies who are not official Olympic sponsors will be able to advertise during the upcoming 2016 Olympics...
Megan Turner -
Marketing Madness

Is Conversion Rate Optimization Safe for SEO?

So is Landing Page / Conversion Rate Optimization (CRO) good or bad for SEO Optimization? It depends, but in most cases it's safe! There’s usually no...
Jim Borzilleri -
Specials

When Affiliates Think Like Advertisers More Money is Made

The most successful affiliates think like an advertiser.  An affiliate is, in pure terms, an extension of an advertisers marketing arm.  That is, the...
Jim Lillig -
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Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...
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Leaders

Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation

On the latest episode of the ADOTAT Show, I had the pleasure of sitting down with David Kaplan, the...
CTV/OTT Streaming

Amazon’s Upfront: One Funnel to Rule Them All

Amazon didn’t just host an upfront event; they held an advertising coronation. Like Sauron assembling his forces in Mordor,...

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Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...
Leaders

Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation

On the latest episode of the ADOTAT Show, I...

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