Thursday, May 16, 2024
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Tag:advertising

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Marketing Madness

Applications Up by 75% for TAG’s Online Media Verification Program

The Trustworthy Accountability Group (TAG) has released inofmraiton about the number of applications for registration over the past few months, and things are looking...
Pesach Lattin -
Marketing Madness

Quarterly Revenue Surge for Google & Facebook

Alphabet Inc (Google) and Facebook Inc have recently released their quarterly revenue results, and it is clear that the two tech giants are doing...
Pesach Lattin -
Marketing Madness

How Real Time Bidding Advertising Exchanges are Hurting Brands

Due to the rise of programmatic advertising, whereby marketers use automated tools to place ads on thousands of websites, companies aren’t always aware of...
Pesach Lattin -
Marketing Madness

Pinterest Adds Search Advertising

Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an...
Deeksha Bhasin -
Marketing Madness

NoTrove Malware is Killing Ad Network

According to RiskIQ, a new malware is seriously damaging the advertising industry, and ad networks have no idea how to really combat it. William MacArthur,...
Mustafa Khundmiri -
Marketing Madness

Digital Ad Spend in Ireland Shoots Up 31%

The Interactive Advertising Bureau Ireland and PriceWaterHoueCoopers (PwC) has released new data that looks at digital ad spending trends in Ireland. The latest data...
Pesach Lattin -
Marketing Madness

New Self-Serve Ad Platform Launched by Reddit

Reddit is making some very significant changes to the way they manage their ad space. In an announcement they released, comment about their new...
Pesach Lattin -
Marketing Madness

FTC 2016 Annual Highlights

On March 28, 2017, the Federal Trade Commission released its 2016 Annual Highlights. The Highlights demonstrate the agency’s ongoing efforts to protect consumers and...
Richard B. Newman -
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Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...
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Leaders

Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation

On the latest episode of the ADOTAT Show, I had the pleasure of sitting down with David Kaplan, the...
CTV/OTT Streaming

Amazon’s Upfront: One Funnel to Rule Them All

Amazon didn’t just host an upfront event; they held an advertising coronation. Like Sauron assembling his forces in Mordor,...

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Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...
Leaders

Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation

On the latest episode of the ADOTAT Show, I...

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