Tag:advertising technology

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Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec. She's kinda like that friend who knows everyone in the neighborhood, but instead of just...

Pesach Lattin - 2024-02-15

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Hiring & Management2024-05-09

Ricky Strauss Takes a Bow: Apple TV+ Marketing Guru Exits Stage Left

Well, folks, it’s official: Ricky Strauss is stepping down as head of marketing at Apple TV+. The maestro of...

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CTV/OTT Streaming2024-05-07

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

Hello, Amazon shoppers and screen-staring society! What happens when a retail giant dabbles in ads? They don’t just enter...

Adtech2024-05-06

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

Welcome to the world of retail media, where the stakes are high, the competition is fierce, and the jargon...

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Adtech2024-05-06

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

Welcome to the world of retail media, where the...

Marketing Madness2024-05-02

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world...

Tag:advertising technology

Latest news

Ricky Strauss Takes a Bow: Apple TV+ Marketing Guru Exits Stage Left

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

Must read

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

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Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

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Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On

Roblox’s Year of Scale: How Ads Became the Name of the Game

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Tag:advertising technology

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