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Leaders

Leaders

Tal Klein: The Wizard of Digital Engagement

In the age of digital marketing, it's essential for brands to be able to connect with their customers in a meaningful way....
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Hiring & Management

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee brand is not just looking back on a storied history...
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Hiring & Management

Glossier’s Glam Squad: Meet the All-Women Exec Team Revamping the Beauty Brand

Glossier, the beauty brand known for its millennial and Gen Z appeal, is entering a new era of revitalization as it welcomes...
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Leaders

Jenny Wall joins VideoAmp, Says goodbye to slime and hello to streaming

VideoAmp, a leading advertising measurement platform, has hired former Nickelodeon executive Jenny Wall as its Chief Marketing Officer, a newly created position....
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Leaders

NotCo, Chile’s Revolutionary Plant-Based Food Company, Hires Industry Veteran Fernando Machado as CMO

NotCo, the Chilean-based food tech company that has revolutionized the plant-based food industry with its patented AI technology named Giuseppe, has announced...
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Hiring & Management

Javier Campopiano brings his limitless creativity to McCann Worldgroup’s global network

McCann Worldgroup, one of the world's leading advertising agencies, has made a major move by announcing Javier Campopiano as their new global...
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Leaders

Who is Benjamin De Castro, CMO of Mixbook

Benjamin De Castro is a seasoned marketing executive with experience in various industries, including financial services, eBooks, and now, photo books. He...
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Leaders

Sarah Hodges Appointed as Chief Marketing Officer at Procore Technologies

Procore Technologies, a leading global provider of construction management software, has announced the appointment of Sarah Hodges as its Chief Marketing Officer...
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Latest news

Marketing MadnessPesach Lattin - 0

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However,...
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Artificial IntelligencePesach Lattin - 0

Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

"Back to the future" may be an overused cliché, but it couldn't be more apt for the...
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NewsPesach Lattin - 0

Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent...
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Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
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ARCHIVE

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

Leaders Pesach Lattin - 0
As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee...
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Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Marketing Madness Pesach Lattin - 0
Digital advertising is a massive industry, with global spending on ads surpassing...
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Convicted Fraudster Irv Freiberg Accused Again of Being Scam Artist

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CPL Media Group, a company owned by Michelle Larkin has filed a lawsuit in...
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Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

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Exclusive Markets, the multi asset brokerage firm with a global presence, has...
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Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

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Frios Gourmet Pops, the rapidly growing franchise known for their delicious and...
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The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

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Eric Troutman, commonly known as “the Czar” in certain legal circles, is...
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