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Adtech

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a spectacle where data jugglers and proclamation ringmasters vie for your attention. Amidst the vibrant chaos,...
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Adtech

From Siberia to Server Rooms: Oleg Korenfeld’s Tech Trek

If ad tech were a rock concert, Oleg Korenfeld would be the lead guitarist, playing the riffs that make the industry headbang to his...
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CTV/OTT Streaming

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented frontier of Connected TV (CTV) advertising! It's like playing a high-stakes game of Twister—blindfolded and...
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Leaders

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings in the world of advertising technology, let me introduce you to Jeff Minsky. Not your...
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Adtech

Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled

Let's skip the small talk.  Yesterday, we grazed the surface in our newsletter, dabbling in the initial juiciness of the Adstra versus IPG’s Kinesso and...
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Adtech

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down Madison Avenue, where a plot worthy of a prime-time thriller unfolds. Picture this: two behemoths...
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CTV/OTT Streaming

Survey Says… Who Cares? The EDO Manifesto for the Data-Driven Age

[youtube https://www.youtube.com/watch?v=thFi6GYWJY8?si=jxyPU_rJ8QyEIzVu&autoplay=1&w=560&h=315] Let's get real for a moment. Kevin Krim is not your garden-variety executive. This is a man who took one long, hard look...
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CTV/OTT Streaming

CTV’s Ad Inventory Shrinkage: Less Is More, or So They Say

Here's the scoop: the digital sky is allegedly falling, or at least that's the drama unfolding according to some Chicken Little-esque narratives on AdExchanger....
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Adtech

Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition

Alright, folks, buckle in—oh wait, we don’t do "buckle in" here, do we? Let’s just say, prepare for a wild ride through the digital...
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Leaders

AI Dreams and Seattle Streams: The Gregory Kennedy Chronicles

I'm not just any host; I’m Pesach Lattin, steering the ship that is the ADOTAT Show. When Gregory Kennedy, who’s pretty much marketing royalty,...
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Leaders

Clicks, Codes, and Conquests: The Mike Seiman Blueprint for Digital Victory

In the digital advertising arena, Mike Seiman is not merely a participant but a vanguard, a figure whose narrative threads through the very fabric of the...
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Marketing Madness

From Mad Men to Sad Men: The Decline of Creative Courage

Creativity in marketing: that elusive muse that once danced freely across billboards, TV screens, and magazine spreads, seems to have taken a long hiatus,...
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Marketing Madness

Garbage In, Garbage Out: The Sticky Web of MFA Sites and How to Escape It

Ah, let's delve deeper, shall we, into this digital abyss, where the scent of cynicism mixes freely with the aroma of freshly brewed programmatic...
Pesach Lattin -
Adtech

AdTech’s Virtuous Crusader: Drew Stein’s Audigent Revolution

So, ad tech often feels like a byzantine maze of acronyms and fleeting digital footprints but Drew Stein of Audigent emerges not just as...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

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