Tuesday, June 17, 2025
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Specials

Marketing Madness

Amazon Killing All Product Ads

Amazon has recently sent out an announcement that they will be discontinuing their ‘Product Ads’ option for those who were advertising on the Amazon...
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Marketing Madness

$11.6 Million in Series B Funding for Mobile Marketing Firm Leanplum

Leanplum is a mobile marketing and conversion platform that has been seeing a lot of success in recent months.  Building on that success, they...
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Marketing Madness

Google Changing Name

Google has just announced that they are restructuring the company into a new ‘collection of companies.’  The collection of companies will all fall under...
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Marketing Madness

New York Times Launching Mobile Advertising System

The New York Times has recently announced that they are launching their own mobile ad platform.  The platform, which will be called, “The Mobile...
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Marketing Madness

FTC Commissioner Grilled at BlackHat Conference

The FTC Commissioner, Terrell McSweeny as well as the Chief Technologist, Ashkan Soltani, were in Las Vegas this week attending the Black Hat and...
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Marketing Madness

Groupon Finally Pays Affiliates

The online voucher site Groupon has recently gone through some troubling issues regarding their affiliate program.  According to reports and rumors, they fell behind...
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Leaders

What is State of Mind Advertising Targeting?

What is your customer’s state of mind? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this...
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Marketing Madness

Yahoo Ad Network Infected with Malware

According to reports from well known security company, Malwarebytes, Yahoo’s biggest web properties have been exploited by a cybercrime group that is using them...
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Marketing Madness

App Install Costing Much More

The ‘app industry’ is still extremely young, even in terms of technology niches.  That being said, however, it has exploded in popularity and given...
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Marketing Madness

Are Facebook Brand Pages Getting a Boost?

One of the difficulties many marketers face on their Facebook pages is that people will ‘like’ them, but then hide their content so it...
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Marketing Madness

Is Click-To-Call Worth $1 Trillion?

No, that’s not a type-o.  A new report from Marchex has found that click-to-call commerce is generating more than $1 Trillion annually, and that...
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Lawyers Run The World

Electronic Media Marketing Group Scam

Electronic Media Marketing Group (EMMG), based in Upper Montclair, New Jersey has been ordered to pay $190,000 in penalties by a federal court in...
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Specials

Lead Tech: Getting Paid the Most for Leads

Imagine going on a journey, but every time you compare your map to the surrounding world, something has changed – as if the landscape...
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Marketing Madness

Forensiq Finds Ad Fraud in Google Play Apps

Google has taken steps to suspend apps from their Google Play store due to a report from Forensiq that found that they were intentionally...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

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