Tuesday, June 17, 2025
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Marketing Madness

Sex Doesn’t Sell Says Study

If you do any type of marketing at all you’ve heard the phrase, “Sex Sells” in the past.  It is one of those things...
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Lawyers Run The World

FTC Kills Affiliate Work at Home Scam

The FTC has recently filed court orders against 18 marketers who were cheating US and Canadian consumers out of more than $7 related to...
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Marketing Madness

Teens Spending Twice as Much Time on Mobile than PC or TV

A lot of talk is given to the rapid growth of mobile devices over the past years.  A new survey has recently been published,...
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Marketing Madness

Use Content Marketing Based on Generation of Audience

There is no doubt that content marketing is one of the most effective ways to get traffic to your site and hopefully convert them...
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Marketing Madness

Twitter Loses Exec to Pinterest

In an ongoing effort to improve monetization, Pinterest has ‘stolen’ Nipoon Malhotra from Twitter.  Malhotra will be joining Pinterest to help lead the company’s...
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Marketing Madness

Online Commerce 7.2% of All Retail

The US Commerce Department reported on the second quarter retail sales this week.  In it they found that ecommerce sales within the United States...
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Marketing Madness

Demand Media Shuts Down Austin Office

Demand Media is the parent company that owns major web properties such as Cracked, eHow, Livestrong.com, Demand Vertical Network and others.  On Monday morning...
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Marketing Madness

RipOff Report Gone from Google?

Update: RipOffReport.com re-appeared an hour later. It seems that perhaps infamous website RipOffReport.com, known as the database for exposing almost anything about anyone, may have...
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Marketing Madness

Cheaters Exposed From Ashley Madison Hack

AshleyMadison.com, the website for cheating spouses, that was built mainly by affiliate and performance marketing, is in deep trouble, as stolen data of all users...
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Specials

How Marketers Can Improve Measurement in a Cross-Device Environment

The digital world has expanded quite significantly over the last decade.  Where there was once just the normal PC browsing the web, today there...
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Marketing Madness

Most Marketers Don’t Have SEO Budgets

According to a recent study from Hotwire, 79% of all marketers do not include SEO in their budgeting.  This means they don’t intentionally spend...
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Lawyers Run The World

Avrom Lasarow Broke, Settles with FTC?

South African Businessman, Avrom Lasarow has reached a settlement with the FTC over a suite of apps that claimed to be able to help...
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Marketing Madness

Video Encourage Purchases in UK

A new survey from the UK was recently published that shows that a large majority of consumers say that video and multimedia with ‘real...
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Marketing Madness

Comcast Building a YouTube Rival

America’s biggest cable company is looking to make a move away from traditional cable services and into a more online focused platform that is...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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