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Marketing Madness

StreamView Increases Purchase Intent by 104%!

StreamView is a fairly new video ad format for mobile devices that was launched by Widespace earlier this year.  The format makes it so...
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Marketing Madness

Pinterest Promoted Pins Coming to All US Businesses in January

Pinterest has grown to be one of the most popular destinations on the web in recent years, and it has also become a great...
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Marketing Madness

Latest App & SmartPhone Report from Nielsen Released

Nielsen has released a new report that looked at which smart phone apps got the most use over the course of the last year. ...
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Marketing Madness

Study Shows Google & Amazon Top Sites for Gift Ideas

A new report from Searchmetrics has found that when it comes to looking for gift ideas, Google and Amazon are the #1 destination.  62%...
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Marketing Madness

Major Bingo Affiliate Adding Casino Slots & Sportsbook

Gambling related affiliate programs can be quite profitable for marketers who have successfully built lists of potential users who are interested in this type...
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Marketing Madness

Keynote Speakers for IAB Annual Leadership Meeting Announced

If you have been invited and want to go to the first ever IAB Annual Leadership Meeting, which is being held from January 24-26...
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Marketing Madness

Top Affiliate Manager of 2015 is

A hearty congratulations to the top 5 affiliate managers of 2015, as decided by the readers of Performance Marketing Insider. Was a tough competition...
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Marketing Madness

Q3 2015 Sets Record for Ad Revenues at over $15 Billion

The Interactive Advertising Bureau (IAB) has just released their official numbers for the third quarter of 2015 regarding US internet advertising revenues.  As expected,...
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Marketing Madness

New Infographic Shows Rising Costs of B2B Leads

Buying high quality leads is often an excellent way to generate a steady stream of sales.  When you get great leads, you can direct...
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Marketing Madness

New ‘Away’ Auto-Response Messaging for Pages Available from Facebook

When a company has a Facebook page many customers or potential customers look at it as another great way to get in touch with...
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Marketing Madness

Revcontent Reinventing Content Targeting with Three Innovative New Tools

Revcontent is a leading native ad network that specializes in ad placement exclusively on premium websites such as Newsweek, IBTimes, The Christian Post and...
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Marketing Madness

Lorrie Cranor to Join FTC as Chief Technologist

The FTC has recently named Lorrie Cranor as their new Chief Technologist.  She will assume the new role in January of 2016, moving from...
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Marketing Madness

Yahoo! Trying to Sell Themselves

According to a recent report from the Wall Street Journal, Yahoo may be looking for a potential buyer for all or a significant part...
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Marketing Madness

Mobile Open Rates top 60% for Black Friday & Cyber Monday

As more and more data keeps rolling in from the Black Friday and Cyber Monday marketers are gaining valuable insight into how they can...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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