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Leaders

Heal with Wholetones Affiliate Program

What does your music do for you? Heather Vale of Performance Marketing Insider catches up with Anthony Kirlew, Affiliate Marketing Manager for Wholetones. In...
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Leaders

In-App Advertising with Mobobeat

Heather Vale of Performance Marketing Insider talks with Tyrone D'Souza, Managing Director & Partner of Mobobeat, a mobile affiliate network. In this interview at...
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Marketing Madness

Cake & HasOffers Tracking War Turns Dirty

You’d think they were political candidates, the way the PR teams went at it this last week from dual feuding companies HasOffers and Cake....
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Lawyers Run The World

FTC Settles with John Ayers and LeapLabs for $4.1 Million

John Ayers and LeapLab and Leads Company have reached an official settlement with the FTC regarding their legal trouble related to intentionally acquiring and...
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Marketing Madness

E-Commerce Sales Shoot Up 14.7% YoY for Q4 2015

The Census Bureau has finally released their quarterly report for Q4 2015 and it is all good news for digital marketers.  This is the...
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Marketing Madness

Twitter Launches Engagement Tools

Companies of just about all types have been using social media as an informal way to offer customer service.  Typically this means having someone...
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Marketing Madness

University of Phoenix Tries to Change Reputation

With more and more people questioning the legitimacy of University of Phoenix, especially with both federal and state investigators looking into their practices, UoP...
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Marketing Madness

New Study gives Breakdown of iPhone Models in US

When marketing to mobile devices it is important to have a good idea of what types of devices are out there.  Thanks to the...
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Lawyers Run The World

Jeremy Johnson Fraud Trial Begins

Jeremy Johnson, the owner of iWorks, a Utah-based marketing company, went on trial this past week in Federal Court – with Johnson strangely representing...
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Email Marketing

Survey: Most Small Businesses Clueless with Marketing

Running a small business is never easy.  In the vast majority of cases just one or two people will be responsible for virtually every...
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Marketing Madness

Content Marketing gets Spike in Output & Drop in Engagement

A new report from TrackMaven titled, “The Content Marketing Paradox” was just released and found some interesting things.  Through 2015 brands increased their investment...
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Email Marketing

42% of Marketers Fail Email Marketing 101

GetResponse has recently published a new report titled, “State of Email Marketing by Industry.”  The report surveyed over 1800 marketers and looked at more...
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Marketing Madness

Facebook: Shopping on Smartphone Too Hard

Facebook IQ has commissioned a new study, which was performed by the research firm GfK.  The study looked at a number of things with...
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Marketing Madness

WordPress Gets Major Competitor in Edition Digital

Edition Digital is a content creation and distribution network that has been around since 2008.  They have been focused on providing high profile clients...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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