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The sudden closure of MediaMath, once considered a pioneer in programmatic advertising, sent shockwaves through the industry. As the demand side platform filed for Chapter 11 bankruptcy, the repercussions were felt not only by the company's employees but also by its clients, who were left scrambling for alternatives to continue their campaigns. MediaMath's financial struggles and missed opportunities to secure a viable acquirer highlighted the precarious nature of the programmatic advertising landscape.

Well, well, well, it seems like Google's video ad woes just keep piling up. If you read yesterday our featured article in the newsletter,...

The pandemic has rocked everyone’s world, from the way we live, the way we socialize, to how we think about life itself. Many of...

Aragon Advertising Crowned Best Pay-Per-Call Network for the Sixth Consecutive Year In the ever-evolving landscape of digital marketing, where leads and conversions are highly sought...

PubMatic's Journey: Scaling Ads, Targeting, and Innovation In a world saturated with advertisements, it's easy to overlook the complex technology and psychology behind their placement....

In a stunning turn of events, adtech firm Criteo has found itself in hot water with regulators, facing a hefty penalty of 40 million...

In the ever-expanding realm of social media and online platforms, it is no surprise that businesses employ clever methods to catch consumers' attention. However,...

In a recent interview with CNBC at Cannes, Jeff Green, the CEO of The Trade Desk, shed light on the evolving landscape of the...

Cannes, France - The Cannes Lions festival witnessed a paradigm shift in the advertising world as attention-driven advertising stole the spotlight and left attendees...

An in-depth look at the hidden world of MFA sites and the staggering impact on advertisers' budgetsOver 15 years ago I exposed Mike Warsinske,...

The SPO battle is heating up, with industry giants like The Trade Desk, Magnite, and Pubmatic launching competing solutions such as OpenPath, Clearline, and Activate, respectively.

In the tumultuous world of Twitter, where hashtags rise and fall like the tides, a new CEO has taken the helm. Linda Yaccarino, facing...

In the ever-evolving world of digital advertising, the rise of Connected TV (CTV) has garnered significant attention. Advertisers recognize the immense potential of CTV...

The world of television advertising has undergone a significant transformation with the rise of Connected TV (CTV) and the convergence of digital and linear...