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Adtech

2023’s AdTech Odyssey: Navigating the Six Trends That Illuminated the Digital Landscape

As we stand on the cusp of a pristine year, it is but second nature to pivot our collective gaze towards the all-encompassing tapestry...
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Marketing Madness

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as a trailblazer in the realm of international performance marketing and partnerships. This was no ordinary...
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Adtech

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the digital corridors with promises and pitfalls alike—a phantom stitched together by algorithms and assumptions. As...
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Marketing Madness

Roblox Roulette: Why Some Brands Win, and Others Just Lose

A common misconception continues to lure brands into treacherous waters: the belief that mere presence guarantees relevance, and relevance, in turn, ensures resonance. This...
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Marketing Madness

“Go F*ck Yourself”The Unraveling of Elon Musk and X

In a brightly lit room of power and privilege, the air is thick with tension. Elon Musk, the once-celebrated tech mogul and current owner...
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Hiring & Management

Good Trouble and Great Creativity: Jo Wallace’s Impact on Jellyfish

The global digital marketing juggernaut, Jellyfish, renowned for its partnerships with some of the world's most iconic brands, has made a seismic announcement...
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CTV/OTT Streaming

Streamlining the Future: FreeWheel and OrkaTV’s FAST Track to Advertising Triumph

FreeWheel, a global technology platform for the television advertising industry, and OrkaTV, a leading player in the streaming TV marketplace, have joined forces in...
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Marketing Madness

Fubo’s Frequency Shift: Breaking Boundaries with AI-Driven Radio Stations

In a significant pivot from its roots as a sports-focused live TV streaming service, Fubo, previously known as FuboTV, has ventured into new territory...
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Lawyers Run The World

The Google Exposé: Peeling Back the Layers of Ad Network Mysteries

In the labyrinthine world of digital advertising, a recent revelation by Adalytics has cast a stark light on the Google Search Partners (GSP) program.  Like...
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CTV/OTT Streaming

OOH La La: The Transformation of Outdoor Ads from Simple to Smart

In the labyrinth of advertising history, Out-of-Home (OOH) advertising stands like an ancient monolith, etching its story into the very walls that house our...
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Marketing Madness

Home is Where the Work is: The Digital Voice™ Rewrites the Remote Rulebook

In the realm of public relation agencies, where the glitz of campaigns often outshines the nitty-gritty of human resource metrics, a surprising champion has...
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Adtech

The Digital Alchemy: Ad Tech Curation in the Age of Audience Gold Rush

In the grand, flamboyant circus of digital marketing, where every marketer is a tightrope walker and every campaign a daring high-wire act, ad tech...
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Adtech

AdTech’s Buzzword Bake-Off: Can ‘Signal Loss’ Take the Cookie’s Crown?

Picture this: You're a high-flying marketer, charting your course through the digital skies. Your flight instruments? A plethora of data points that tell you...
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Marketing Madness

ROI or RIP: Are Media Buyers Getting It All Wrong?

"Half the money I spend on advertising is wasted," wailed John Wanamaker,  “The trouble is I don’t know which half.” His voice echoing through...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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