In the ever-evolving landscape of programmatic marketing, a specter haunts the industry—a menace that thrives on deception, waste, and the perverse incentives inherent in a system teetering on the edge of chaos. Ad fraud, a shadowy underworld that thrives beneath the surface of the $88 billion open programmatic market, has finally found itself in the … Read more
The landscape of Out of Home Advertising (OOH) has transformed significantly in recent years, propelled by technological advancements and the changing media consumption habits of consumers. From its humble beginnings as traditional static billboards, OOH has evolved into a dynamic and interactive medium that effectively engages audiences across various environments. As the advertising industry continues … Read more
In the vast and evolving landscape of the advertising world, Connected TV (CTV) has emerged as a much-needed remedy for brands seeking to make a lasting impact in a market that has otherwise hit a plateau in the UK. As TV ad spend declines, a ray of hope shines through increased investment in ad-supported video … Read more
In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking UNIe (Unified Neuromedia Identification Engine) system. UNIe utilizes artificial intelligence and machine learning to capture the complete TV omnichannel experience in real-time, providing a holistic understanding of media consumption. Recently issued a U.S. … Read more
Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of Mary Rodrigues as their new Chief Marketing Officer (CMO). With an impressive background spanning over 25 years in the global beauty and luxury retail industries, Rodrigues brings a wealth of experience and expertise to her new role. As … Read more
As the world becomes increasingly digital, the impact of online advertising on the environment is becoming a growing concern. The carbon footprint of digital advertising is significant, with a typical digital ad campaign for a single brand producing hundreds of tons of carbon dioxide. This is why the move to make online marketing carbon neutral … Read more
It had been almost a year since the algorithmic stablecoin Terra USD lost its peg, and the cryptocurrency market was still reeling from the tens of billions of dollars of investor money that had evaporated into thin air. But on Thursday, the Securities and Exchange Commission (SEC) filed charges against Terraform Labs and its CEO … Read more
The Federal Trade Commission (FTC) and the State of Florida have jointly filed a lawsuit against Chargebacks911, a chargeback mitigation company, and its owners, Gary Cardone and Monica Eaton Cardone. The suit alleges that the company used unfair techniques to prevent consumers from successfully disputing credit card charges through the chargeback process. According to the … Read more
In a move to bolster its digital marketing services, BNP Engage, the digital marketing services division of BNP Media, has acquired Creative MMS, a leading digital marketing firm. This acquisition is set to expand BNP Engage’s capabilities in digital marketing and further evolve BNP Media into a strategic digital marketing partner for clients. Creative MMS … Read more
In today’s fast-paced digital world, programmatic advertising is the backbone of modern marketing. However, as the online advertising industry continues to grow, so does the impact it has on the environment. In response to this challenge, MiQ, a leading global programmatic media partner, has partnered with SeenThis, a groundbreaking streaming tech provider, to tackle the … Read more
The Federal Trade Commission (FTC) has issued a warning to advertisers, urging them to back up their product claims or face steep civil penalties. In notices sent to 670 companies, the FTC stated that companies are required to provide “reliable evidence” to back up their product claims, a requirement that has been in place for … Read more
As the dust settles on the collapse of Silicon Valley Bank and Signature Bank, the ad industry is left wondering if this is the beginning of the end. The fallout from the banks’ demise has had far-reaching effects on the industry, with publishers, ad-tech firms, and advertisers all feeling the tremors. In the aftermath of … Read more
Elon Musk, the eccentric billionaire and CEO of SpaceX and Tesla, is making headlines once again as he prepares to attend the upcoming MMA Global conference in Miami. This digital marketing trade association conference will provide Musk with an opportunity to address some of the top marketing executives in America, as he seeks to mollify … Read more
Retailers are walking back their metaverse expansion plans suddenly, causing some to question the future of this virtual world. Brands have been using the metaverse to build brand experiences and marketing, but many have yet to report on its conversion rate. With the threat of recession, retailers and brands are likely to pare down unprofitable … Read more
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