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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Five Reasons Programmatic is Here to Stay

In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use those exchanges...

Pesach Lattin - 2022-09-22

Marketing Madness

How Important is Social Proof to Social Consumers in Broad Social Media Networks?

Your social proof is the element of conversation that verify your brand. From customer and client testimonials to media interviews and even contributed content,...

Pesach Lattin - 2022-09-22

Marketing Madness

Walmart’s New Partnership with TikTok and Snap Could be a Game Changer for Advertisers

Walmart's New Partnership with TikTok and Snap Could be a Game Changer for Advertisers Walmart recently announced a new partnership with two of the hottest...

Pesach Lattin - 2022-09-20

Marketing Madness

Five Reasons Programmatic is Bad for Advertisers (And the Industry)

I’ve been doing the exchange game for a long time: I helped build the rightmedia network, which was sold to yahoo, built the Luna...

Pesach Lattin - 2022-09-20

Marketing Madness

Five Myths About CTV Advertising

Traditional TV advertising is becoming increasingly expensive, and many companies are struggling to justify the cost. CTV advertising offers a more budget-friendly alternative that...

Pesach Lattin - 2022-09-13

Marketing Madness

Five Reasons Conversational Marketing is Rocking

As more and more companies move towards automated customer service, it's important to remember the importance of conversation marketing. This term is used for...

Pesach Lattin - 2022-09-13

Marketing Madness

What Are Outstream Video Ads?

There’s no doubt that online video is booming. By 2019, it’s expected to generate 15.4 billion in spend and hog 80% of all internet...

Pesach Lattin - 2022-09-13

Metaverse

What is Intrinsic In-Game Advertising?

Intrinsic in-game advertising is a type of advertising that is placed within the game itself. This means that the ads are seamlessly integrated into...

Pesach Lattin - 2022-09-02

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Pesach Lattin

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