As more and more companies move towards automated customer service, it’s important to remember the importance of conversation marketing. This term is used for all of the interactions made one-on-one between customers and the company in real-time. This type of marketing is pretty straightforward as it requires a direct connection between the consumer and the company that is seldom made through various channels.
For years, we’ve stopped listening to our customers. Instead of speaking with them about their problems, we’ve been talking at them. This approach to marketing no longer works today as preferences are changing faster than ever. We need to start listening to our customers again if we want to stay ahead of the curve. We need to understand their needs and wants, and we need to be able to speak to them in a way that resonates. Only then will we be able to win their business – and their loyalty.
• Seventy-one percent of customers expect businesses to deliver personalized interactions, and 76% become frustrated when this doesn’t happen, according to McKinsey.
• Companies that excel at personalization generate 40% more revenue from those activities than average.
• Conversational marketing helps 50.7% of companies respond more quickly.
• Nearly eight in 10 businesses say they’ve experienced positive growth in sales, revenue, and customer loyalty as a result of live chat services.
The beauty of conversational marketing is that it allows for a personal touch that can often be lacking in automated customer service. As a result, this type of marketing can be a powerful tool for building relationships with customers and creating loyalty.
If you’re like most people, you probably think that conversational marketing and inbound marketing are the same thing. But the truth is, they’re actually quite different.
Inbound marketing is all about attracting your target audience through channels they already enjoy, such as social media or blog posts. On the other hand, conversational marketing is the process of engaging potential customers in real-time conversations, usually through live chat.
Marketing is all about creating relationships with your customers. And what better way to create a relationship than through conversation?
You can use various tools to facilitate conversational marketing, including chatbots, live chat, messaging apps, email and voice searches. Chatbots are great for automating personalized conversations, while live chat allows you to have real-time interactions with your customers. Messaging apps are perfect for sending one-to-one messages, and email is still a powerful tool for building relationships. Voice search is becoming increasingly popular, and it’s a great way to connect with your customers on a personal level. So whatever tools you use, make sure you’re creating opportunities for personalized conversations with your customers.
So what makes conversational marketing so effective?
1) Believe it or not, there was a time when people had to communicate with businesses during business hours. If you wanted to talk to a company about your product, you had to wait until they were open. But thanks to chatbot technology, that’s no longer the case. Chatbots allow customers to communicate with businesses on their own schedule, without having to wait for business hours. That’s pretty convenient, and it’s one of the reasons why chatbot technology is so important. In addition to being available when your customers are, chatbots also make it easy for customers to get the information they need. With just a few clicks, they can get answers to their questions and resolve their issues. And because chatbots are automated, they can provide those answers 24/7. That’s why chatbot technology is so important – it allows businesses to be there for their customers when they need them the most.
2) It’s awesome for nurturing leads. For too long, chatbots have been relegated to the dusty corners of the internet, used only for customer service and troubleshooting. But it’s time to give them a second chance! Chat are perfect for providing relevant content to help nurture leads down your marketing funnel. For example, if a contact has downloaded a top-of-the-funnel offer, the chatbot can suggest middle-of-the-funnel content to complement it and help move the lead further down the funnel. Chatbots are also great for quickly delivering timely content such as blog posts, infographics, ebooks, and more. So if you’re looking for a new way to deliver content to your leads and customers, don’t sleep on chatbots – they might just be the perfect solution.
Inbound marketing is all about giving users the ability to segment themselves. And what better way to do that than with a chatbot? Chatbots allow users to self-select where they are in the buyer’s journey, which provides the chatbot with the context it needs to offer relevant content. Giving users the ability to segment themselves in this way puts them in control of their journey, making conversational marketing inherently inbound. But that’s not all! Chatbots also have the ability tooffer personalized content, based on the user’s individual needs. This makes conversational marketing even more effective, as it ensures that users always receive relevant and useful information.
3. Best Way to Help with Cart Abandonment. There’s nothing worse than an abandoned cart. You’ve worked so hard to get a customer interested in your product, and then they just walk away without completing the purchase. It’s frustrating, but there is a way to reduce abandoned carts. A conversational approach is perhaps the single smartest way to turn a dumped cart into a fully-converted one. Instead of giving customers canned, one-way messages, you’re giving them a chance to voice their concerns. Plus your brand gets the chance to respond in real-time and get the result you want.
Sure, it takes a little more effort than setting up an automated email campaign (which also is a good idea). But it’s worth it when you consider the potential payoff. So next time you’re looking to boost your conversion rate, think about having a conversation with your customers instead of talking at them. It just might be the key to success.
4. When it comes to upselling and cross-selling, conversational marketing is the key to success. Through conversational marketing, you can better understand your customers and what they’re interested in. This understanding allows you to present them with more of your offerings at a time, and in a way that makes sense to them. Conversation data also enriches your understanding of the customer, providing opportunities for targeted marketing at a later date. With this data, you can identify when a customer is most likely to be interested in a particular product or service, and market to them accordingly. Overall, conversational marketing is an essential tool for upselling and cross-selling. By using it effectively, you can increase your sales and grow your business.
5. The human touch is one of the most important aspects of marketing. It establishes a connection with the customer and makes them feel valued. Conversational marketing provides this human touch by using artificial intelligence (AI) to create personal interactions with customers.
This means that customers can get help when they need it, and they can feel like they’re being greeted by a real person. This personal connection is what sets conversational marketing apart from other forms of marketing.
It’s important to note that not all conversational marketing is done through AI. Human interaction is still an important part of the process, and it’s something that can’t be replaced by AI. However, AI can be used to enhance human interaction, making it more personal and valuable for the customer.
It’s clear that conversational marketing is on the rise, and for good reason. Focusing on building conversations with customers is a sound strategy because it works. What do you think? Is your business using conversational marketing to its fullest potential? If not, consider making the switch – you may be surprised at how well it performs.