What is Intrinsic In-Game Advertising?

Intrinsic in-game advertising is a type of advertising that is placed within the game itself. This means that the ads are seamlessly integrated into the game environment and do not interrupt the player’s gaming experience. Instead, they feel natural to the experience. Intrinsic in-game advertising is a growing trend in the advertising industry, as it offers a more seamless and unobtrusive experience for players.

There are a number of benefits to using intrinsic in-game advertising. For starters, it allows brands to reach a highly engaged audience. In fact, gamers are known to be one of the most engaged and attentive audiences around. They are also more likely to remember messages that are placed within the game environment. Intrinsic in-game advertising also allows brands to create a more immersive experience for players, which can lead to better engagement and recall. Additionally, intrinsic in-game advertising is a great way to build awareness for new products or services.

Overall, intrinsic in-game advertising is a great way to reach an engaged and attentive audience while creating a more immersive experience for players. If you’re looking to reach gamers with your brand’s message, then intrinsic in-game advertising is definitely worth considering.

One of the main concerns about in-game advertising is that it could negatively affect game play. Some people argue that ads can be distracting or disruptive. Others worry that they could influence players to make choices based on what they’ve seen in an ad, rather than what they think is best for them.

Despite these concerns, in-game advertising is becoming increasingly popular. This is in part because it offers a unique opportunity to reach gamers who are otherwise difficult to reach. Gamers are an attractive target market because they are young, engaged, and have high disposable incomes.

In-game advertising has also been shown to be effective. A study by IAB found that in-game ads result in a higher brand recall than traditional forms of advertising such as TV and print ads. They also found that gamers are more likely to buy products that they’ve seen advertised in a game than products that have been advertised on TV.

By definition, intrinsic in-game advertising is a form of advertising that is embedded within the game content itself. Standardization offers huge benefits to the gaming and esports industries because it provides a stronger understanding of the value we get from these types of investments. Historically, showing our ROI has been difficult for in-game activations because we knew that is where our core consumers were showing up but we didn’t have the metrics to back it up. But with standardized metrics in place, we are now able to understand things like how long users are spending in-game and how engaged they are with the advertising content. This allows us to better assess what works well and continue allocating resources towards those activations that provide the most value for our brands.

Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Similar Articles


What's your opinion?


Most Popular

The Journalism Competition and Protection Act – A Boon for CMOs?

A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out...

Apple Music is Taking Over Sponsorship Duties for the Super Bowl Halftime Show in a New Multi-Year Agreement with the NFL

In a new multi-year agreement with the NFL, Apple Music is taking over sponsorship duties for the Super Bowl Halftime Show, an...

Five Reasons Programmatic is Here to Stay

In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use...