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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

News

Marketers Are Exploring New Channels for Improved ROI

As marketers look for new ways to better resonate with their target audiences, they are increasingly open to trying emerging channels, according to...

Pesach Lattin - 2022-10-13

Metaverse

What Facebook’s Struggles with Employee Buy-in Tell Us about the Metaverse

On Monday, Platformer's Casey Newton detailed Zuck's struggles to get employee buy-in on the metaverse. In one survey, only 58% of Meta employees said...

Pesach Lattin - 2022-10-13

CTV/OTT Streaming

Comcast’s FreeWheel Offers New Unified Yield Set of Capabilities for Publishers

On Wednesday, Comcast's FreeWheel unit announced a new set of capabilities called Unified Yield. Unified Yield automates optimization across guaranteed, direct IO, and non-guaranteed,...

Pesach Lattin - 2022-10-13

CTV/OTT Streaming

Apple is in talks to launch ads on their Apple TV+ streaming platform sometime in 2023

According to Digiday, Apple is in talks with multiple media agencies about the possibility of monetizing their original video content with ads. This...

Pesach Lattin - 2022-10-13

News

Advertisers Surveyed by World Federation of Advertisers Claim Budgets Are Under “Heavy Scrutiny”

According to a recent survey of advertisers by the World Federation of Advertisers (WFA), nearly 30% of respondents are planning to cut their ad...

Pesach Lattin - 2022-10-13

Metaverse

Decentraland Claims Only 8,000 Daily Active Users, Working to Widen Tracking

Decentraland Claims 8,000 Daily Active Users, Working to Widen Tracking Decentraland, a Web3 "metaverse" built on selling 90,000 plots of virtual land, claims to...

Pesach Lattin - 2022-10-13

Lawyers Run The World

How CMOs Can Respond to Shifting Privacy Regulations

With states passing their own privacy legislation and companies being fined for alleged violations of existing laws, the privacy landscape has shifted under marketers'...

Pesach Lattin - 2022-10-13

News

Wanderlab, Tripadvisor’s New Creative Studio, Uses First-Party Data to Help Marketers Craft Relevant Campaigns

In a recent release, Tripadvisor announced the launch of its new in-house creative and content studio, Wanderlab. Based out of SoHo, New York...

Pesach Lattin - 2022-10-13

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Pesach Lattin

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