As marketers look for new ways to better resonate with their target audiences, they are increasingly open to trying emerging channels, according to new research. The results of a survey conducted among 500 marketing decision makers by RRD shows that the majority (85%) are now interested in exploring new, innovative marketing channels—as opposed to just sticking with their existing channels that have high returns.

33% of respondents say that social media marketing has yielded the best return-on-investment (ROI) so far in 2022. This is compared to 23% who said the same about the channel back in 2021. Additionally, 12% cited SEO in terms of the channel that has provided the best ROI this year, and 10% credited email marketing.

Marketers are always looking for ways to improve their resonance with target audiences. And with pressure to show ROI, it’s no surprise that they’re open to trying new channels that may provide better results. It will be interesting to see which channels continue to perform well and which fail to meet expectations in the coming months.

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