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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Leaders

Andrea Collins Moves to Flyhomes from Hippo

Flyhomes, the world's best home buying and selling experience, is proud to announce the appointment of Andrea Collins as Chief Marketing Officer. Collins brings a...

Pesach Lattin - 2022-12-15

Leaders

Melissa Hopkins Joins Seven West Media as New Chief Marketing Officer

Optus' Chief Marketing Officer Melissa Hopkins is leaving the company to join Seven West Media as its new Chief Marketing and Audience Officer. Ms Hopkins...

Pesach Lattin - 2022-12-14

Performance Marketing

Inside the Growing Partnership Economy

Did you know that partnership marketing is one of the fastest-growing marketing strategies out there? In fact, it's expected to grow by more than...

Pesach Lattin - 2022-12-14

Marketing Madness

Erika Coppel Enters Metaverse with Chief Marketing Position at Metaphysic

Metaphysic, the industry-leading hyperreal AI company, today bolstered its international executive leadership team with the appointment of Erika Coppel as Chief Marketing Officer. Additionally,...

Pesach Lattin - 2022-12-14

Marketing Madness

Understanding the New Customer Journey in 2023

In the age of eCommerce, consumers are kin In fact, we've heard it said so many times that it's almost become tiresome. But the truth is...

Pesach Lattin - 2022-12-13

Marketing Madness

How Important is Social Proof? (To Social Consumers in Broad Social Media Networks) Revisited

Your social proof is the element of conversation that verify your brand. From customer and client testimonials to media interviews and even contributed content,...

Pesach Lattin - 2022-12-12

Leaders

Alisa Gmelich Grows to Chief Marketing Officer of Sprouts

Sprouts Farmers Market has hired Alisa Gmelich as SVP and chief marketing officer. The Phoenix-based grocery retailer said in a statement that Gmelich will oversee...

Pesach Lattin - 2022-12-12

Leaders

Kyle Lacy Appointed Chief Marketing Officer of Jellyfish

Jellyfish, the leading Engineering Management Platform (EMP), today announced the appointment of Kyle Lacy as its first Chief Marketing Officer. In his new role,...

Pesach Lattin - 2022-12-12

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Leaders2025-01-15

Pesach Lattin

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ARCHIVE

Zeta Global: AI Hype, Data Breaches, and Damage Control

Does Sex Still Sell in the Age of Digital Marketing?

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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