Optus’ Chief Marketing Officer Melissa Hopkins is leaving the company to join Seven West Media as its new Chief Marketing and Audience Officer.
Ms Hopkins has been with Optus for six years, but she’ll be joining Seven in the new year, reporting to Seven’s managing director and CEO James Warburton.
She will be responsible for driving audience numbers and growth across Seven West Media’s network. She’ll lead corporate communications, brand strategy, consumer and trade marketing, audience research, promotions, publicity and social media.
Her departure from Optus comes a few months after the company was involved in one of the biggest data breaches in Australian corporate history. Multiple people with knowledge of Ms Hopkins’ hire, however, confirmed she had been in talks for the new role before the breach.
Hopkins said: “It is a privilege to be joining one of Australia’s most iconic brands at a period where there is such strong ambition for growth and transformation. I look forward to joining such a visionary leadership team to drive growth and shake up the category” Hopkins is also a strategic advisor to the National Mental Health Commission and an advisory board member at ADMA.”