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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Forced Advertising Hurts Attention Metrics

Advertising is an essential aspect of the marketing mix for businesses, and the way in which an ad is presented to consumers can have...

Pesach Lattin - 2023-01-18

Marketing Madness

Location Based Advertising will Help with the Cookie Apocalypse

As the use of cookies and other tracking technologies has come under scrutiny, location-based advertising has emerged as a promising alternative for advertisers looking...

Pesach Lattin - 2023-01-11

Marketing Madness

Will Artificial Intelligence Take Your Marketing Job?

It's no secret that artificial intelligence has been making waves in the tech industry, and it's only going to get bigger. At CES 2023, #GenAI...

Pesach Lattin - 2023-01-10

Leaders

Denny’s Serves Up New CMO: Sherri Landry

Denny's Corporation (NASDAQ: DENN) today announced the appointment of Sherri Landry as Senior Vice President, Chief Marketing Officer (CMO). Landry will lead the marketing team...

Pesach Lattin - 2023-01-10

Marketing Madness

Five Ways AI Will Change Marketing in 2023

Artificial intelligence has long been recognized as a tool for making the world around us a better place. These machines can speed up your...

Pesach Lattin - 2023-01-10

Marketing Madness

WTF is “Television and Digital Media Convergence?”

The convergence of digital media and television has been a growing trend over the past few years, and it's one that is set to...

Pesach Lattin - 2023-01-10

Marketing Madness

WTF is Native Advertising in Email?

Native advertising in email is a form of advertising that aims to blend seamlessly into the content of an email. It can take many...

Pesach Lattin - 2023-01-10

Marketing Madness

WTF is The Trade Desk?

The Trade Desk is a technology company that provides a self-service platform for advertisers to buy and manage digital advertising campaigns. Founded in 2009,...

Pesach Lattin - 2023-01-09

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Pesach Lattin

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