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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Leaders

Who Is Richy Glassberg?

Richy Glassberg is an experienced entrepreneur and executive with a proven track record in the digital media and advertising industry. He is currently the...
Pesach Lattin -
Leaders

Who is Jeremy Haft of Digital Remedy?

Jeremy Haft is a seasoned sales leader with over 20 years of experience in the digital media industry. He has held various sales leadership...
Pesach Lattin -
Leaders

Who is Catherine D. Henry?

Catherine D. Henry is a seasoned executive with over 20 years of experience in marketing and innovation strategies. She is currently serving as the...
Pesach Lattin -
Marketing Madness

13 Biggest Espionage Threats to the American Advertising Industry

American digital advertising companies, including ad networks and programmatic networks, face numerous threats in the form of industrial espionage. This form of espionage involves...
Pesach Lattin -
CTV/OTT Streaming

11 Trends in OTT and CTV to Think About

The Over-The-Top (OTT) and Connected-TV (CTV) industry has experienced rapid growth in recent years, and this trend is expected to continue in 2023 and...
Pesach Lattin -
CTV/OTT Streaming

Inside Disney+’s Hulu Adserver

Disney is rolling out ad targeting capabilities from Hulu to Disney+. Advertisers will have access to basic targeting information, such as age, gender, and...
Pesach Lattin -
News

Inside DRAGONBRIDGE, the Chinese Government’s Influence Operations

The Chinese government's influence operations on social media platforms have become a major concern for global security and democracy. The recent revelation by Google...
Pesach Lattin -
Marketing Madness

Yes, Snapchat will Succeed as an AR Company!

Snapchat, the social media platform known for its unique and viral augmented reality (AR) trends, has launched a new promotional campaign that showcases the...
Pesach Lattin -
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

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A civil investigative demand (“CID”) is the instrument by...
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Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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