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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

News

McKinney Aquires August United Influencer Marketing Agency

McKinney, a creative and media agency, announced its acquisition of August United, a leading influencer marketing agency. August United, which was previously owned by...

Pesach Lattin - 2023-01-31

Marketing Madness

Lumen Research Continues Growth

Lumen Research, a leading global attention technology company, has recently made several key executive appointments as it continues to expand its reach and focus...

Pesach Lattin - 2023-01-31

CTV/OTT Streaming

Merging of Showtime and Paramount+ to Create “Paramount+ with Showtime”

Paramount Global has announced its plans to merge its two streaming services, Showtime and Paramount+, into one unified service, "Paramount+ with Showtime." Showtime will...

Pesach Lattin - 2023-01-31

Crypto Blockchain

Crypto Firm Gemini Under Investigation

The New York Department of Financial Services (DFS) has launched an investigation into crypto exchange Gemini, according to a report from Axios. The investigation...

Pesach Lattin - 2023-01-31

Marketing Madness

Ten Strategies to Weathering the Advertising Downturn

Advertising agencies are facing a potential downturn as the economy enters uncertain times. While the National Bureau of Economic Research (NBER) has not officially...

Pesach Lattin - 2023-01-30

Marketing Madness

Affiliate Industry Admits They Can’t Stop Fraud

Affiliate marketing fraud continues to be a major challenge in the industry. Executives from four leading platforms in the affiliate industry gathered at Affiliate...

Pesach Lattin - 2023-01-30

Marketing Madness

WTF is Pod Bidding?

Pod bidding is a feature in OpenRTB 2.6 protocol, a standard for programmatic buying and selling of ads. It provides a solution to the...

Pesach Lattin - 2023-01-30

CTV/OTT Streaming

12 Important Points About Netflix’s Advertising Business

In a recent fourth-quarter earnings statement, Netflix announced its early progress on its ad-supported tier that was launched in November. On a call discussing...

Pesach Lattin - 2023-01-30

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