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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Hilary Wagner Complaint, Poor Hiring Practices at Metabolic Living

Hiring employees is one of the most important and critical functions for any organization. The way an organization handles its recruitment and selection processes...
Pesach Lattin -
CTV/OTT Streaming

Inside the CTV Revolution of 2023

The Connected TV (CTV) industry is facing significant changes in 2023, brought on by a combination of factors such as the cost-of-living crisis, decline...
Pesach Lattin -
News

AMAZING: Netflix Double’s Ad-Supported Tier in January

Netflix's move into advertising is showing progress, albeit slowly. The streaming giant has informed advertisers that new sign-ups for the ad-supported tier have doubled...
Pesach Lattin -
News

Digiday Bashes Snapchat in a Strange Article

The article from Digiday titled "Snapchat's pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove...
Pesach Lattin -
Marketing Madness

Five Social Media Trends that Agency Heads Are Paying Attention To

Social media marketing is a rapidly evolving field that requires brands to stay ahead of changing consumer behaviors and trends. This year has seen...
Pesach Lattin -
Crypto Blockchain

Are NFTs going to disappear in 2023?

2022 has been a wild ride, to say the least. With the NFT market declining 97% according to Dune Analytics, and Bitcoin losing 63%...
Pesach Lattin -
Hiring & Management

How to Prevent Quiet Quitting in the Advertising Industry

Discussions on "quiet quitting" have been circulating around the internet for the past several months. The term refers to the philosophy of not quitting...
Pesach Lattin -
News

Fyre Festival CEO Launches Comeback after Leaving Prison

Billy McFarland, the CEO of Fyre Media, has become known for his role in the failed Fyre Festival of 2017. The festival, which was...
Pesach Lattin -
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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