Tuesday, May 20, 2025

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

LevLane Advertising Promotes Elizabeth Weir to CMO and Kevin Dunn to CCO, Marking Continued Growth and Success

LevLane Advertising, a leading full-service advertising agency based in Philadelphia, has made two key promotions within its leadership team. As of February 1, 2023,...

UK Crypto Firms Beware: The Watchdog is Barking with New Ad Rules and Prison Threats!

The UK's Financial Conduct Authority (FCA) has issued a warning to all cryptocurrency businesses operating in the country, reminding them to be ready for...

National Enquirer Gets a New Lease on Life with New Ownership Deal

The National Enquirer, the publication known for its scandals, is about to have new owners. VVIP Ventures, a joint venture between Vinco Ventures, a...

Get Ahead in the Game: AI-Powered Digital Marketing Trends to Watch Out For

The digital marketing industry is one of the fastest-changing industries, with new technologies emerging every year. The rise of technology and the increasing use...

Martha Stewart Joins Oreo in Metaverse Adventure

Oreo, the famous cookie brand under Mondelēz International, is taking its latest limited-edition cookie “The Most Oreo Oreo” to the metaverse with the help...

Interpol Wants to Police the Metaverse

The future of the internet is here, and it's called the metaverse. In this concept, people will be represented by 3D avatars in their...

Alphabet’s Q4 2022 Revenue Misses Expectations Despite YoY Increase

Alphabet Inc., the parent company of Google, announced its Q4 2022 revenue of $76.05 billion on Thursday, a 1% YoY increase but $440 million...

Trapped in a Bad Interview: Surviving the Online Advertising Sector’s Abusive Hiring Process

Stories of job interviews gone wrong are not uncommon. Candidates often find themselves subjected to rude and hostile behavior from potential employers, leaving them...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...